As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.

We believe in the power of a strong, supportive and inclusive culture that puts people and creativity at the heart of everything we do. We pride ourselves on a genuinely friendly and informal style where everyone’s invited, and the collective is more important than the individual.

We know we’re still falling short when it comes to diversity – but we’re working on it.  Really working on it.

We’ve created the Anti-Racism Collective, to actively advance racial equality within our agency and the industry, and track progress against our commitments, in order to redress the balance and better represent the society and culture we serve. We’re working with “Free the Work” to support makers and creators from a wider range of backgrounds and we’re working with all our clients to ensure we’re building brands that actively and positively portray all types of people.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.