Associate Director, Paid Search
- 100 E Penn Square, Philadelphia, PA 19107, USA
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development.
Expert knowledge of the holistic search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
Expertise in search campaign implementation, management, analysis and optimization
Strong understanding of digital landscape and agency capabilities
Advanced understanding of client category landscape and competitive factors
Advanced understanding of consumer behavior and targeting/segmentation analysis tools
Expert project management skills, time management skills and process development & integration
Advanced knowledge of all media functions (planning, SEO, online and offline Media, technology, etc)
Expert Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc)
Experience managing vendor relationships
Experience leading large teams
Experience creating processes and efficiencies within a team or organization
Internal: Operations, Tactics and Strategy
Ensures adherence to and drives best practices across the brands/client
Help set and ensure delivery on SEM department goals and oversee team’s growth and progress
Responsible for continual evolution of agency’s search approach and client deliverables
Draws insight from search landscape and market conditions and ensures dialogue with client and internal team on strategic implications
Actively participates in formal development processes – performance management, goal setting, mid and end of year reviews, etc. Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests
Demonstrated commitment to agency recruitment and interviewing efforts
Drive team process, financial accountability, education/training and best practice sharing
Main point of contact for vendor relationships
Lead other department-wide projects such as benchmarking, business development, solutions improvement and industry POVs
- Shares responsibility for maintaining strong client and procurement relationship and performance on assigned brands
Deep understanding of client’s business goals and objectives and how media recommendations meet needs
Works closely with the client and procurement to identify enterprise-wide areas of improvement in process and efficiencies
Seen as strategic search thought leader
Key point of contact and primary search escalation point for the assigned client
Understands how category and competitive conditions impact our clients
Able to lead clients through financial discussions and addresses budget/financial/scope related questions
Strong oral and written communication skills
Exhibits integrity and trust
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Proven ability to lead people and projects
Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
Able to problem solve and provide alternative solutions
Ability to build relationships, lead, and communicate across work groups
Proven ability to lead people (mentoring and developing) and projects
Ability to anticipate problems before they happen
Education and Experience
Bachelor’s degree required.
8+ years search campaign management experience
Healthcare industry knowledge a plus
Google AdWords Certification desired
Knowledge of search landscape and management tools a must
All your information will be kept confidential according to EEO guidelines.