Associate Director, Paid Search

  • 100 E Penn Square, Philadelphia, PA 19107, USA
  • Full-time

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Job Description

The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers.  The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development. 

Key Responsibilities 


  • Expert knowledge of the holistic search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence 

  • Expertise in search campaign implementation, management, analysis and optimization 

  • Strong understanding of digital landscape and agency capabilities  

  • Advanced understanding of client category landscape and competitive factors  

  • Advanced understanding of consumer behavior and targeting/segmentation analysis tools  

  • Expert project management skills, time management skills and process development & integration 

  • Advanced knowledge of all media functions (planning, SEO, online and offline Media, technology, etc) 

  • Expert Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc) 

  • Experience managing vendor relationships 

  • Experience leading large teams 

  • Experience creating processes and efficiencies within a team or organization 

Internal: Operations, Tactics and Strategy 

  • Ensures adherence to and drives best practices across the brands/client 

  • Help set and ensure delivery on SEM department goals and oversee team’s growth and progress  

  • Responsible for continual evolution of agency’s search approach and client deliverables 

  • Draws insight from search landscape and market conditions and ensures dialogue with client and internal team on strategic implications  

  • Actively participates in formal development processes – performance management, goal setting, mid and end of year reviews, etc.  Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests 

  • Demonstrated commitment to agency recruitment and interviewing efforts

  • Drive team process, financial accountability, education/training and best practice sharing 

  • Main point of contact for vendor relationships 

  • Lead other department-wide projects such as benchmarking, business development, solutions improvement and industry POVs 

Client Relationship 

  • Shares responsibility for maintaining strong client and procurement relationship and performance on assigned brands 
  • Deep understanding of client’s business goals and objectives and how media recommendations meet needs 

  • Works closely with the client and procurement to identify enterprise-wide areas of improvement in process and efficiencies 

  • Seen as strategic search thought leader 

  • Key point of contact and primary search escalation point for the assigned client 

  • Understands how category and competitive conditions impact our clients  

  • Able to lead clients through financial discussions and addresses budget/financial/scope related questions 

  • Strong oral and written communication skills 


  • Exhibits integrity and trust 

  • Exhibits self-development 

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 

  • Proven ability to lead people and projects 

  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style. 

  • Able to problem solve and provide alternative solutions 

  • Ability to build relationships, lead, and communicate across work groups 

  • Proven ability to lead people (mentoring and developing) and projects 

  • Thinks creatively 

  • Ability to anticipate problems before they happen 

Education and Experience 

  • Bachelor’s degree required.  

  • 8+ years search campaign management experience 

  • Healthcare industry knowledge a plus 

  • Google AdWords Certification desired 

  • Knowledge of search landscape and management tools a must 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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