Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Sr. Analysts are responsible for providing analytical support for both internal and external clients. They take ownership and manage their projects, complete tasks with little structure, and work seamlessly across multiple clients or projects to help our clients improve their marketing performance.

The Razorfish Data Science & Analytics practice is responsible for data driven strategic thinking and insight across multiple client engagements. Specifically, we:

• Discover new paths for growth for our clients through rigorous analysis of consumer data
• Help optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on our clients’ marketing investments
• Identify key client customers for retargeting and advertising
• Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

Responsibilities:

• Perform hands-on analyses on large volumes of transaction and customer level data     
• Work with complex data structures; manipulate and cleanse data and perform statistical analysis
• Interpret data and analyze results to generate insights and formulate the strategic implications to clients
• Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
• Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
• Independently deliver results and presentations to internal stakeholders and clients
• Develop client relationships and partner with internal stakeholders
• Design and execute A/B and multivariate tests to provide a more effective customer experience.
• Develop viable testing solutions by working with stakeholders to understand business needs.
• Create functional requirements for use cases deployed through digital optimization tools (Google Optimize, Adobe Target) 
• Collaborate with developers to setup testing campaigns.
• Define success metrics, interpret test results, and report key findings and recommendations
• Contribute to the success of other team members (Southeast and nationally) by providing training, knowledge sharing and best practices
• Effectively manage projects with support from senior team members
• Mentor and educate junior team members on job-relevant skills (SQL, web analytics, survey design, etc.)

Soft Skills:

• Presentation
• Storytelling
• Project management trainings

Hard Skills:

• DataStudio, Tableau or similar Data Visualization
• Digital Media Analytics Toolsets (DCM, SA360, Google Analytics, Google Tag Manager, Google Optimize)
• Experience working with cloud data environments (GCP/AWS/Azure) using SQL, Python, or similar programming language

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.