- 375 Hudson St, New York, NY 10014, USA
Heartbeat is the full-service marketing agency for healthcare Challenger Brands. It’s our lifeblood to help these brands overcome their competitive challenges and rise above the expectations. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.”
That’s the philosophy, here are the creds: 250+ employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of industry awards for our work (Clio, OMMA, MM+M, MANNY) and our agency (4x Best Place to Work from Ad Age & MM+M). We are especially proud of our industry-leading commitment to diversity & inclusion, with recognition from Med Ad News as a D&I Champion.
If you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload.
Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
See copy decks and manuscripts through development and to launch (in partnership with Editorial)
Deliver fluent knowledge of interactive capabilities, content development and editorial flow
Develop original content for new projects, and collaborate with Medical Director when needed
Help mentor more junior Copy Writers, developing their ability to produce quality work
Ability to recognize strong creative ideas and see them through to completion.
Ability to sell ideas to other members of the creative team and to clients.
In-depth knowledge of pharmaceutical/healthcare marketing.
Ability to thrive under pressure in a fast-paced environment.
Ability to meet deadlines for multiple projects simultaneously.
A strong copy portfolio and unique voice.
Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
At least 8 years’ web copywriting experience, including work in pharma/healthcare.
Experience with writing consumer-focused and healthcare professional focused content.
All your information will be kept confidential according to EEO guidelines.