Brand Strategist

  • Full-time

Company Description

About Moxie:

Moxie(www.moxieusa.com) is a modern marketing solutions agency that expertly leverages the value of channel, data, content and technology to help our clients grow with unprecedented pace. Founded in 2000, Moxie has over 400 talented employees in Atlanta, Los Angeles, New York and Pittsburgh and is a transformational component of Publicis Media. Moxie's client roster includes Verizon, The Coca-Cola Company, Porsche, Ainsworth Pet Nutrition, TGI Fridays, American Cancer Society, Home Shopping Network, Walmart andDelta Air Lines.

Job Description

Talented, curious, creative-minded brand strategist.

 

Responsibilities:

 

  • Day-to-day immersion across a number of brands
  • Develop inspirational briefings and single-minded briefs that result in extraordinary creative and breakthrough ideas
  • Mine research and insights to feed development of brand platforms and campaigns
  • Distill audience, cultural, and contextual analysis to single, powerful insights that lead to new brand opportunities
  • Facilitate planning and ideation sessions at the agency and with clients
  • Use both written prose and frameworks with equal effectiveness to communicate thoughts and ideas
  • Fluent in primary, secondary and syndicated research (e.g., comScore, Simmons, MRI, Forrester, eMarketer, Mintel, etc) and proficient in observation tools (i.e., online media brand studies, digital ethnography, and customer journey studies.)

Required Knowledge/Skills/Experience:

  • Collaborative nature, partnering with other strategy disciplines, creative, and account teams
  • Command a room with an energetic, engaging and inspirational presentation style, particularly with senior agency and client staff
  • Excellent writer and vivid presentation creator
  • Strong agency planning pedigree (e.g., top agency shop, samples of work and briefs appreciated)
  •  Autonomous, fearless and ready for the challenge
  • Can identify how to make greatest impact in uncertain situations
  • A natural problem solver who can identify the missing piece and way forward
  •  At least 4 years’ agency experience developing insights, distilling cultural trends, and driving big ideas

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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