Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
 

The Associate Director, Analytics and Insights is responsible for the application of data driven insights into Spark Foundry planning, investment, and measurement process. Additionally, the role requires the candidate to design and lead the implementation of multi channel measurement plans and longer terms roadmaps for the client. Working closely with internal media teams (Social, Video, Display, Social, etc) and Analytics leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and digital reporting/insights. 

Role Objectives: 

The Associate Director, Analytics and Insights is responsible for the application of data driven insights into Spark Foundry planning, investment, and measurement process. Additionally, the role requires the candidate to design and lead the implementation of multi channel measurement plans and longer terms roadmaps for the client. Working closely with internal media teams (Social, Video, Display, Social, etc) and Analytics leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and digital reporting/insights. 

Role Objectives: 

• Build strong relationships with internal stakeholders and groups, facilitating synergy between the planning and activation functions that manage day-to-day client business 
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction 
• Grow product delivery and agency revenue organically by cross-selling and up-selling value-add analytical products across client divisions, markets, categories, etc… 
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning 
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to 
• Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results 
• Consult with senior client marketing and business leaders to define and answer most important business questions 
• Advise on how to best leverage media and marketing investments to drive business results 
• Work collaboratively with the network to provide the client with the very best thinking and leadership in creating meaningful and measurable marketing experiences 
• Underpin client marketing processes with ‘Big Picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments 
• Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required) 
• Guide and work closely with the planning teams and the client teams to deliver on “data driven” marketing investment decisions (how much, where, when, which channels, etc…) 
• Create and manage deliverables against detailed project plans that align expectations with outcomes 
• Provide a high-value consultation layer on top of analytics deliverables 
• Consult with client media teams to align on the strategy, implementation, and measurement plans for key accounts 
• Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied 
• Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses 
• Build the profile of Business Integration within the agency by packaging and evangelizing best in class client work 

• Although we are currently working from home due to the pandemic, we require someone who is able to commute to El Segundo, CA.
• 8+ years of work experience in media or related field
• 3+ years in a managerial or supervisory role.  Experience managing multiple levels of Analysts. 
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.). 
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
• Ability to develop frameworks, learning agendas and steer complex analytics projects. 
• Experience growing and cultivating Analytics talent. Ability to develop and lead Analytics strategy for multiple clients
• Extensive experience with Ad Serving Platforms such as DCM, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Experience with other digital media and analytics tools such as Measurement Vendors, BI Software.
• Experience with third party research partners such as GfK, Nielsen and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP. 
• Experience using Market Mix Models and Attribution tools 
• Experience in a cross-functional team environment with agency experience a big plus 
• Strong client management/consultative experience with both presenting and resolving issues 
• Strong critical thinking and problem solving skills – a demonstrated ability to mine data for relevant and actionable insights 
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience 
• Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories 
• Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams 
• Outgoing and able to integrate with fast-paced planning and activation teams 
• Able to cultivate excellent relationships with technology and research partners 
• Ability to meet deadlines in a fast-paced environment 
• Hands-on problem solving abilities – "can do" approach (someone who is a thinker and a doer) 

All your information will be kept confidential according to EEO guidelines.

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