Director, Brand Strategy

  • Northyards Blvd NW, Atlanta, GA, USA
  • Full-time

Company Description

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

Job Description

  • Developing strong client relationships as a key strategic and business partner across a complex client/brand ecosystem
  • Guiding the strategic direction of the business in relation to our clients’ brand development and marketing approach
  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
  • Ability to visualize and connect strategic opportunities across business lines, projects and net new business opportunities
  • Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
  • Developing an understanding and ability to advocate for the full suite of strategic skillsets and solutions offered by Razorfish
  • Collaborating with the creative, account, strategy and project management teams on business, brand, communications/content strategies and general deliverables
  • Developing POVs for our clients around business-critical issues and trends
  • Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies
  • Developing inspiring creative and project briefs and overseeing peer strategic briefs
  • Ability to lead the translation of insights into strategies and tactics
  • Leading internal brainstorms and client workshops
  • Participating in new business pitches
  • Partnering with clients on market research activities

Qualifications

  • HCP marketing experience
  • Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
  • Able to develop strong client relationships and trust based on deep immersion in their business
  • Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words
    • Creative thinker
    • Adept at storytelling
    • Able to simplify and clarify complex concepts
    • Excellent analytical skills
  • Presence and personality, or, in other words
    • Superb and persuasive communications skills, both written and verbal
    • Clients and the internal team want to work with you
    • Collaborative approach
    • Leadership skills

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.Information will be kept confidential according to EEO guidelines.

Privacy Policy