Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), alongside Publicis Communications, Publicis Sapient and Publicis Health. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies. This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence. PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists. Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams. Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.

The Senior Analyst, Advanced Analytics will be responsible for consulting Publicis Media agencies and clients on programmatic advertising and marketing technology with a focus on data driven insights & advanced analytics.  The Manager solves strategic marketing challenges through the application of advanced data sets to ensure clients’ programmatic and digital investments are as efficient as possible, eliminating any and all forms of waste due to fraud, bidding strategies, audience segmentation, and inventory usage. 

This role’s primary focus is to support the Director, Analytics Consulting. The Analytics Consulting team serves as the analytics arm of Products and Solutions Enablement, working collaboratively with agency and Publicis colleagues to isolate and generate insights that elevate our client services and solve our clients’ most pressing marketing challenges. This can include analytics research, case study development, fraud investigations, and consulting with product teams to develop scalable data solutions with Groupe-wide application.

The Senior Analyst is an energetic individual who possesses a combination of strong analytic, problem solving, and client-facing communication skills, working as an integral part of the Publicis Media Exchange (PMX) practice. The PMX practice is the central hub for marketing data, analysis and insights across our client base including major retailers, telecommunications companies, financial services organizations, and consumer manufacturing companies.  The role requires the ability to proactively identify opportunities to leverage data and technology to solve business problems. The Manager is able to take complex and/or technical analytical work products and present them to audiences with varying levels of analytical and technical expertise.

Role Responsibilities

Data Visualization Design

• Take complex data sets and simplify them into visual reports for audiences of varying levels of technical expertise;
• Be an expert in advertising technologies such as ad servers, RTB platforms, ad exchanges, cross-device tracking technologies, media attribution solutions, data modelers, PMDs, or other social solutions,  etc.;
• Understand the standard workflows and metrics involved in digital marketing programs, including how to traffic a media and data campaign, calculate costs (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rate, etc.);
• Assist the product management team with roll-in/roll-out functional enhancements and application development, providing customer impressions and feedback;
• Provide Global Solutions Product team guidance on the development of data solutions, including new product and feature roadmap input based on customer and market needs;
• Assist users with report and dashboard customization as necessary;
• Own idea generation, design and proposal of new and enhanced data insights.

Marketplace Thought Leadership

• Keep abreast of industry trends; Uncover and understand the needs and challenges of our Fortune 500 clients; address these through business analysis, recommendations, and ongoing consultation based on our unique information services and ability to assess markets, customers, competitors and prospects;
• Identify the feature set required by clients of next generation data products to optimally support all the major data technologies, contribute direction to Publicis Media and agency contacts;
• Practice Development & Eminence:  Support/contribute to the preparation of market-valued intellectual capital and the development of practical data solutions and methodologies, "thoughtware" and "point-of-view" documents.
• Provide technical expertise and guidance to agency and account teams to assist in developing sales pitches and closing sales.

Custom Analytics

• Work collaboratively with Products and Solutions Enablement, Publicis agencies, and internal teams to uncover client needs, priorities, and collaboratively develop data driven insights and solutions:
• Participate in requirements sessions with business stakeholders to understand their needs;
• Perform gap analyses on clients’ current architectures, identifying challenges and opportunities;
• Specify the scope, tasks, milestones, and deliverables needed in order to successfully present and demonstrate such use-cases;
• Work with clients and their Publicis agencies to understand and clarify marketing strategies, ensure satisfaction and foster trust; engage with client contacts across all areas of the client’s business on a regular basis, delivering a continuous flow of data driven strategies, while securing relationships and positive performance feedback;
• Provide ad hoc analytics support to agencies and clients, as requested, to solve broad strategic marketing problems;
• Monitor Publicis Media programmatic delivery trends and identify issues/opportunities for improvement – collaborate with Products and Solutions Enablement and other internal resources to resolve.

• BS required – mathematics, statistics, engineering, finance, or other quantitative field of study preferred
• 3-4 years in digital marketing, programmatic, or analytics
• Prior experience buying or analyzing media on social platforms
• Excellent verbal and written communication skills
• Experience delivering presentations to senior level or executive audiences
• 2+ years of experience in data visualization; Tableau experience a plus
• SQL, R, or Python experience preferred
• Ability to be a thought leader

All your information will be kept confidential according to EEO guidelines.