Content Strategist

  • Via Giosuè Borsi, 20143 Milano MI, Italy
  • Full-time

Company Description

Publicis Groupe: win in the platform world 
Publicis Media is part of Publicis Groupe, the world’s third largest communications group.  

What can we do as Publicis Groupe?  
Known for its world-renowned creativity, best in class technologydigital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.  

And what makes us unique? 
As a Connecting Company, Publicis Groupe is able to deliver as the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients.

About Publicis Media

Yes, we know ... Choosing a single brand inside a big Group is sometimes complex. Why not support them all? Choose Publicis Media and your specialization: content, data, digital, commerce and many others and immerse yourself in the projects of our ambitious clients! Like you, over 23,000 curious people around the world. Read more about us here.    

Job Description

Your to-do list is: 

  • Definition of market, category and consumer insights through qualitative and quantitative research;
  • Identifying emerging trends
  • Development of multi-channel and multi-platform strategies through the content marketing levers
  • Definition of KPIs to give relevance to the proposition and measurement of project activities
  • Strategic selection of partners, influencers and platforms according to the objectives

Interested? Keep reading... 

Publicis Media is looking for a Content Strategist for its Milan offices.
You'll be involved in the Capability Content and you'll support the Team in offering a service based on a strategic approach, through data, insights and creative thinking. 

 

Qualifications

If in your past experience:

  • you developed fluent knowledge of English;
  • you have developed a solid knowledge of qualitative and quantitative analysis methodologies;
  • you developed an in-depth knowledge of content marketing, influencer marketing and the media scenario
  • you developed high knowledge of the office suite: must have development of Powerpoint presentations and data analysis using Excel
  • you became really good in public speaking and in conducting workshops
  • you have used tools like Eurisko TSSP, Global Web Index, Brandwatch, Talkwalker, Similarweb, Google/Facebook analytics, ect.;
  • you developed a strong aptitude for reading data, quantitative approach for creating insights;
  • you got a degree in the Economics/Scientific field (nice-to-have). 

If you are:

  • accurate and responsible;
  • curious and with an entrepreneurial spirit;
  • always ready to learn and be up to the date with the new trends;
  • confident in the relationship and collaboration with the internal and external team and with the customer;
  • pro-active and with interest in scouting new methodologies and new approaches;
  • good in Resource Management: motivation and time management

send us your application! 

This opportunity does not provide relocation support.

Additional Information

We'll take care of our talent and their wellbeing

  • Future of Work: flexible hours and smartworking
  • Corporate benefit: a platform dedicated to our people full of offers and sales
  • Learning&Development: a tailored learning path, always on! (internal e-learning platform, official certifications - Google, Facebook and more, soft skills training)
  • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on the official IG page here.

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