Associate Director, Audiences

  • 114 Willits St, Birmingham, MI 48009, USA
  • Full-time

Job Description

Core Role:

Enable best use of data and technology to impact media and audience strategies for top global automotive client:

  • Facilitate the integration of audience data into the media planning and execution processes
  • Work with Strategy, Investment, Analytics and Ad Tech teams to translate the client goals and objectives into actionable data applications through the data and tech relationship
  • This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the day to day teams in how to best use data and ad tech to drive client goals

Responsibilities:

  • Help clients launch and manage DMP, Attribution, CDP and other Publicis data tools and audience-based technology solutions across display, video, social, mobile and offline media
  • Guide and drive use of audience data to impact media strategies based on overall objectives
  • Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
  • Maintaining knowledge of current Adtech/Martech Ecosystems trends
  • Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, audience profiles, agreements, client memos, and correspondence from within and outside the agency)
  • Integrate with the Media Planning team to make data management a central resource for smarter planning
  • Prepare data strategy presentation and drive integration in media plan focused on audience details (leveraging audience data gleaned from client, Publicis, and syndicated audience tools)
  • Build and present to client’s data and technology use case recommendations and performance reports
  • Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups (may include participation in the development and analysis of custom research initiatives to measure audience+campaign performance)
  • Provide thought leadership driving innovation to achieve client needs
  • Other responsibilities, as assigned

Qualifications

  • Undergraduate degree required
  • 6-8 years of professional experience in Digital Media, in either Consulting (Strategy or Operations), Digital and Advanced Analytics, Marketing Technology, and/or Digital Strategy and Buying roles
  • Strong background in digital work: DSPs, DMPs, third party audience data, OLV cross screen, data and analytics, etc... 
  • Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions
  • Strong attention to detail and understanding sense of urgency.  Proven track record in establishing priorities, demonstrating creativity and innovation in business applications of data
  • Excellent communication skills – written and spoken
  • Competency in Microsoft Office Suite including Excel and PowerPoint

Additional Information

Responsibilities/Qualifications Beyond General Job Description:

  • A successful candidate will have a strong desire to learn about new technology, a zeal for asking questions and interrogating methodology, and for ideating and building new solutions to address client needs / goals.

Top 3 Attributes/Competencies in an Ideal Candidate: 

  •  Leadership stance for strategic action; ability to interact with, and communicate complex ideas to internal teams and clients
  • Ability to manage multiple workstreams and pivot as needed between projects
  • Entrepreneurial mindset and intellectual curiosity and problem solving; capable of challenging the status quo

Why Apply for This Role:

  • Opportunity to see first-to-market solutions and pilot on client businesses
  • Depth and breadth of subject matter expertise to be gained, no matter where the candidate is starting from
  • High impact/high visibility role on top account within Publicis organization – opportunity to grow
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