Director, Strategy

  • 114 Willits St, Birmingham, MI 48009, USA
  • Full-time

Company Description

About Collective:

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

The Strategy Director manages the strategy and planning process for assigned clients. The Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop team member’s strategic abilities.

  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
  • Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives & consumer insight
  • Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
  • Work with analytics and research teams to identify/apply learnings and the investment team to define innovative go-to-market strategies that keep the strategy in-tact
  • Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
  • Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Analyze client’s audience strategies and work with internal groups to lead business case development
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
  • Hands on data analysis to identify business, consumer, and brand insights to inform strategic approach, using syndicated and proprietary data resources
  • Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
  • Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
  • Build trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
  • Maintain and evolve strategic artifacts, demonstrating a consistent and repeatable approach to Strategy outputs
  • Assist in positioning of Publicis solutions & products to fit with client needs & challenges


  • Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred
  • 7-8 years of experience in media planning/strategy with progressive levels of responsibility
  • 2+ years of previous management experience
  • Ability to strategically plan campaigns to align with clients strategic goals and KPIs
  • Pitch experience with proven track record
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables 
  • Excellent leadership ability to drive team to deliver results 


Additional Information

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