Senior Account Manager
- Full-time
Job Description
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
As a Senior Account Manager at Digitas, your key role will be as team manager for our innovative digital accounts across Singapore - including FMCG, beverage, electronic and financial categories. This role includes managing mid-level client relationship on a day-to-day basis, as well as the internal working groups (strategy, creative, UX/UI, CRM, technology, data, operations and production) to ensure the highest-level performance and growth. The role requires the candidate to be a digital native, commercially inclined, organized, collaborative, with a confident and persuasive approach to facilitate client and internal team leadership.
The role maintains a primary responsibility in Singapore working on a project or retainer basis for key regional and local client programs. Day-to-day, your role includes:
Responsible for relationship and growth with key clients, and internal team delivery excellence (90%) – Social/Content, Website, Customer experience/UI in FMCG, beverage and financial sectors
- Liaise with clients, understanding the key products and services Digitas can provide and lead the internal team in putting together marketing strategies, budgets, and project/product proposals.
- Manage and grow internal team of line reports including Account Managers and Executives.
- Lead internal/client meetings and key presentations.
- Help clients and internal teams prioritise projects.
- Manage internal teams to deliver end-to-end projects and campaigns on time, budget, and quality.
- Help to motivate and keep teams focused on brand ambition and project/campaign deliverables.
- Manage process and tools between agency and clients.
- Be constant learning in digital and innovation spaces including website, crm, data, eCommerce, with media understanding a plus.
New Business Growth opportunities for SG (10%) - Customer experience/UI in all sectors
- Primary - support your BD on new business proposals for existing and new clients with Customer Experience/UI proposals.
- Secondary - support your business director in the areas of CRM, data, and website/platform proposals. We are willing to teach someone with less experience in any of there areas, but a keen desire to grow in these areas and additional self-learning will be key.
Qualifications
We’re looking for someone who can demonstrate:
- 5+ years digital marketing/account management experience
- A passion for digital and marketing communications innovations and creativity, which you share with clients and the internal team for motivation
- Excellent client management skills - liaise with multiple clients on an ongoing basis, being an ambassador to their brand as well as to Digitas. Understanding client’s day-to-day needs (briefs) and confirming the direction of the team to fulfill these briefs in an accurate and timely manner.
- Complete and deliver mid-level projects and campaigns to a specific schedule within an agreed budget as per the agreed brief
- Excellent presentation/oral and negotiation skills: know how to sell a mid-level idea to clients, pushing back when necessary for the overall good of the project delivery.
- Excellence at understanding timing and budget limitations, keeping everyone on track and informed
- Serve as a liaison between Production, Creative, Strategic and Development agency divisions
- Full awareness of creative processes – including digital platforms
- A keen attention to detail and budgetary restraints
- Experience managing subordinates
- This role reports into the SG Business Director