Digitas is a high-energy low hierarchy playground, where brilliant minds come together to make modern, purposeful marketing. Our role is to offer end-to-end expertise designed to orchestrate beautiful data-driven customer experiences. A modern agency process that delivers connected capabilities across Data, Strategy, Technology, Creative and Delivery.

We are Digitas. We create Connected Experiences. Where everything connects (a quote from DaVinci). This is important because people feel disconnected. Research has shown that loneliness has gone global. Done right, technology brings us together, such as through a pandemic. Even so, technology has its role in creating a kind of collective anxiety. A sense of something missing. Screen time might be ridding us of ‘boredom’, but it is not freeing our minds to connect creatively. Marketers also struggle to stay in touch, using data in sophisticated ways to execute the same basic advertising. All this leads to a disconnect between brands and people, resulting in an ad-blocked and overloaded world.

We pride ourselves on having one of the most innovative strategy teams in the business. Our goal to design the right end-to-end journeys – people are at the centre of everything we do. Data is our fuel. Our clients regularly sing our praises, and who can blame them: from several of the world’s largest banks to household names in travel, shopping, food, and leisure, our work is broad and innovative. We offer more than just best-in-class insights; we strive to offer every employee an amazing career path with a generous helping of fun.

Job Description

We are looking for a digital-first strategist who is adept in understanding how brands win customer’s loyalty through connected experiences. You’ll combine smart lateral thinking with the drive for effective results. Versatility is the key characteristic we look for in a Senior Strategist. An ability to connect thinking across touchpoints brand, creative, content and media. You’ll join the strategy Customer Experience practice, which delivers end-to-end solutions to help clients orchestrate their role, offering, audience, experience, platforms and products. The successful candidate will therefore possess strong knowledge of experience, market research, human insights and building fresh point of views on clients business

The Senior Strategist is an inventive individual that naturally owns the strategic agenda. Someone that brings creativity and authority to the role and a collaborative style that fits Digitas’ internal culture and external relationship with clients. Our culture is collegiate and thrives on diversity; Strategists work with client leads, creatives, data scientists, experience designers and solution consultants within Digitas as well as forming Power Of One solution teams across Publicis Groupe. At the inter-section of technology, data and creativity we believe we can offer more meaningful connected experiences between brands and people.

The role is responsible for regional and local clients and new business prospecting in Singapore. Sound like you? Then we’d love you to get in touch.

Key responsibilities:

• Uncover unique insights and directions that help define a vision and roadmap
• Customer journey mapping and forming scenarios that drive customer lifetime value
• Guide the entire ideation process and support efforts all the way through to delivery
• Strong insight based strategic foundations which the creative and cx teams can use to construct their proposals
• A champion for customer lifetime value and how to make data-driven decisions
• Uncover clients’ unrealised needs using insightful questions and developing rapport
• Play a key team role in pitch and business development requirements
• Identify strategic opportunities that help to sell in appropriate new services
• Maintain relationships and support strategy leaders in Digitas and Groupe
• Coach & develop junior talents and peers so that all members contribute well
• Develop the right expectations, manage stakeholders and own quality delivery.

Qualifications

• Bachelor's degree or equivalent
• At least 5 years of strategy and planning experience in relevant digital creative agencies – relevant consulting and brand-side experience also considered
• Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
• Ability to develop customer strategies and content strategies and a suitable track record in synthesising customer intelligence from data to dialogue into compelling customer or user journey maps
• Detailed understanding of marketing effectiveness and best-practice measurement and benchmarking
• Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, FS, Consumer Electronics, Pharma
• Ability to work independently and work in a collaborative way with members of multi-functional teams (accounts/data/creative/PM)
• Up-to-date knowledge on leading marketing technologies (Martech) and digital experience platforms (DXP) popular in APAC