Commerce Director

  • Wood Ln, London W12, UK
  • Full-time

Company Description

Commerce is a category full of innovation. With the pace of change across the retail landscape it’s an incredibly exciting time to be working in this industry. All brands have different challenges depending on their distribution models, internal structure or consumer behaviours. The advent of Covid-19 has further accelerated change and our clients are in need of support to adjust their businesses to a more digitally driven commerce environment. Our role in the Publicis Commerce practise is to help brands navigate this complexity and provide incredible consumer experiences that drive genuine commercial growth.

Ultimately all activity that our clients deploy should have a positive impact on sales but focus needs to be placed on dissecting consumer journeys, articulating consumer outcomes and planning accordingly. Exactly how much effort and investment should be spent at each stage of the funnel? Brands that sell direct and own the entire sales funnel will be able to deploy more advanced data and performance marketing strategies. However, if you are a brand that sells indirect through retailers what % of your marketing effort and investment should be set aside to close the sale with retailers and how do you ensure this compliments retailer activity?

There is significant focus within Publicis Groupe to develop a strong commerce proposition which we can take to our existing and prospective clients. There are pockets of expertise within the Groupe and the challenge is formulating what combination of resource is required to deliver on specific client briefs whilst building innovative new go-to-market propositions. This is why the Commerce Practice was launched in March 2018, to serve as a branded wrapper to deliver our strongest commerce assets in each market, whilst ensuring the right level of global consistency. Internally this is about driving capability and up skilling our existing agency brands to ensure over the long term they are effectively consulting with clients to drives sales in the same way they drive reach and other brand metrics.

Job Description

This is a critical hire within the UK Groupe Commerce Practice to align and develop our capabilities across the Publicis Groupe around commerce consultancy, retail media and online marketplaces strategy for a leading entertainment brands' EMEA clients.

The successful applicant will be able to demonstrate a strategic mind-set, with strong communication and presentation skills. They will be effective operating in a matrixed organisation, helping to solve complex business challenges and drive tangible results for our client. Consulting will form an important part of this role and candidates will benefit from demonstrating strategic points of view on industry developments and market trends within commerce and retail media. Our clients and internal stakeholders will require recommendations on new initiatives and tests in a drive to sustain momentum and continual revenue growth from commerce. The ability to turn broader market knowledge into practical, commercially-led recommendations is a key skill we are looking for.

We’re seeking an individual with demonstable experience and expertise across a range of digital commerce discplines, including SEO, paid search, paid social, influencer marketing, affiliate marketing, user experience, online marketplaces, eRetail, CRO, eMerchandising content and data & analytics. Our unique products and services offer a means through which to solve client challenges and enable commerce growth. The expectation will be to grasp the relevant Publicis products quickly and strategically craft commercial opportunities across our product and services portfolio with clients. Whilst primarily client focused, there will be an expectation that this role forms an integral part of the Publicis Commerce UK Practice and commits creative capital and bandwidth to the broader Groupe commerce growth initiatives, as and when required. The pace of change in commerce is significant across the majority of our clients and the practice is pivotal in enabling our agency brands to meet these emerging client needs. Expect a fast paced environment and at times, a certain level of ambiguity, in line with a rapidly changing retail landscape and constant innovation. The person that fills this role needs to be positive, energetic and entrepreneurial, to a degree, whilst maintaining a strong client-service led approach. This role does not currently have any direct reports but this may develop in the future as the team grows.

Commerce Consulting

• Create quarterly Commerce landscape reports highlighting trends, innovations and test opportunities

• Network and work effectively and collaborativey with the relevant teams within Publicis

• Utilise data insights to uncover opportunities, growth and development areas

• Project manage Publicis Commerce product and service delivery

• Provide a concise, multi-layered view on commerce strategy and tactics across multiple lines of business

• Review relevant tech solutions and provide guidance on an innovation roadmap

• Provide thought leadership and relevant trade insights to our clients, with commercial analysis where required

• Assist consumer products teams with initiatives to drive licensee commerce capability and performance

• Responsible for driving and refining Amazon retail and advertising strategies across relevant lines of business

Qualifications

Experience sought (a reasonable blend across some of the following):

- Extensive experience of managing commerce activity, in a brand, retailer or agency.

- Experience having worked in the digital entertainment or toys / games category is a significant bonus

- Extensive experience of B2B experience in Account Management and/or Commercial/Sales roles

- Experience  of working directly with or for Amazon or similar eRetail org (eBay, THG, Argos, a big 4 Grocer, JLP etc)

- Brand or performance marketing experience

- Consulting experience or familiar with delivering consultancy projects on Commerce

- Extensive ecommerce experience including digital shelf management (FMCG, CPG and Consumer Electronics experience a plus)

- Proven experience of delivering successful projects in complex matrixed organisations.

- Retail media experience in a planning or activation capacity (i.e. Amazon Advertising, Criteo, Citrus Ads)

- Broad digital marketing experience that is not limited to (but should include) performance marketing

Additional Information

We are a team of 1,400 commerce experts global, in 30+ Markets, with 4 Center of Excellences. Our talent is from key marketplaces, brands and retailers, so we have a diverse set of experts for all our client needs. We also have global strategic media alliances with top marketplaces, working with over 200 retailers and managing over 65k+ SKU’s.

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