Associate Creative Director- Copy
- 375 Hudson St, New York, NY 10014, USA
Heartbeat is the full-service marketing agency for healthcare Challenger Brands. It’s our lifeblood to help these brands overcome their competitive challenges and rise above the expectations. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.”
That’s the philosophy, here are the creds: 250+ employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of industry awards for our work (Clio, OMMA, MM+M, MANNY) and our agency (4x Best Place to Work from Ad Age & MM+M). We are especially proud of our industry-leading commitment to diversity & inclusion, with recognition from Med Ad News as a D&I Champion.
If you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload.
Associate Creative Director (Copy)
Heartbeat believes that creativity doesn’t happen in the isolated retreat of the reclusive genius: it happens in the conversation and mutual inspiration of smart, motivated folks from different disciplines working together toward a shared goal. In other words, we believe in the value of the creative community.
We seek an Associate Creative Director (ACD) who shares our philosophy to help build and lead that creative community at Heartbeat Ideas. The ACD will work in conjunction with the Creative Director and the Creative Team to develop creative campaigns and to hire the teams that will execute those campaigns, across channels and practice area (design, copy & UX).
S/he will love pitching new business, the craze of the creative crunch and the sway of opinions shared & examined. S/he will collaborate with Account to solidify & grow client relationships, with Strategy to write, edit & deconstruct Creative Briefs and Creative to identify the client need at heart of those Briefs, knowing that the solution only comes from putting pen to paper.
The ACD will be a hearty digital native who LOVES advertising and recognizes its power to change behavior/the culture (aka, to change people’s lives). A battle-tested thinker with a broad perspective on the industry, who can articulate & infuse others with that perspective, while applying it to the details… to the craft; who has done the work and grown to hatch some campaigns that would make us jealous.
All this means that one day you may be splashing about in the muddy waters of campaign concepting with your art & copy teams, while the next you may be hashing out the details of an elegant iPad interface with your Lead UX. But every day you’ll be collaborating with your partners in the Creative team to dream and think and make the next generation of digital brand experiences.
Sound interesting? If it does, we should meet.
Lead client engagements in partnership with Account Directors
Lead Creative to conceive and create the most compelling on-strategy marketing ideas and executions possible
Manage and own creative output across design, copy and UX on assigned engagements
Partner with Account & Strategy to strengthen engagement strategies and Creative Briefs
Successfully lead creative output for business development opportunities & pitch as necessary
Align creative work against strategy & business objectives
Deliver fluent knowledge of interactive and print capabilities, animation and user experience
Manage group of direct reports and actively participate in review process
Shepherd creative deliverables through obstacles internal and external, prioritizing quality
8+ years of interactive or traditional ad agency experience (significant digital chops and non-healthcare campaigns mandatory)
Ability to understand the “big picture” of the project and how it fits with the full consumer experience and client expectations
Experience mentoring creative teams with objective guidance and feedback.
Ability to develop, present and sell creative concepts for clients
Significant portfolio of cross-channel advertising campaign development
Flexibility, good judgment and attention to detail
Strong management and supervisory skills
Proven problem-solving skills
Knowledge of the pharmaceutical and healthcare industries a plus
Positive attitude and sense of humor essential
All your information will be kept confidential according to EEO guidelines.