Junior Account & Community Manager- CCA
- 3310 W Big Beaver Rd, Troy, MI 48084, USA
- Employees can work remotely
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Allstate, Esurance, Firestone, General Motors, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and UnitedHealthcare among others.
* Please note employees are all working remotely at present and when it is safe, will return to our Troy, MI office location.
The Jr Account & Community Manager will play a hybrid role and with strength in a combination of Community Management and Account Management. Key areas are: Delivering content against strategy, staying on top of social trends and the social landscape, collaborating with key agency partners (e.g., Creative Directors) to bring ideas forward, and managing clients.
· Community Management responsibilities would include:
o Writing content for social channels as well as the ability to brief creative
o Developing an ongoing publishing calendar (based on objectives, community feedback, brand priorities, etc.)
o Supporting promotional periods via organic Facebook, Instagram & Twitter posts, stories and paid media (requires cross-agency management and creative deliverables)
o Get to know all aspects of our clients’ brand, products and the brand experience from the perspective of a prospect, customer or fan
o Be the eyes and ears of our brand as if your own reputation depended on it
o Embody the brand’s tone of voice and ensure it is being used correctly across teams
o Prepare for and lead weekly calls with Client and COE (Center of Excellence) teams, manage follow-up items as needed
o Develop a thorough understanding of the Spreadfast platform and ability to apply moderation guidelines based on situational nuances
o Monitor and moderate all platforms 4-6 times each day (including weekends and holidays) for opportunities to respond or to address inappropriate content
o Be aware of trends and provide recommendations to Clients regarding changes to scheduled content as needed
o Own content calendar updates and scheduling posts on bi-weekly basis or as needed
o Identify opportunities in user generated content surrounding our brand and collaborate with the Account, Creative and Client teams to utilize
o Be fluent with social media metrics to help generate and update regular reports
· Account Management responsibilities would include:
o Managing clients on a daily basis + Weekly face-to-face status meeting
o Working autonomously and keep projects moving on their own (assertive)
o Establishing/maintaining positive working relationships with multiple agency partners
o Possessing strong written and oral communication skills
· Experience as a Social Community Manager or Social Media Manager preferred
· Automotive parts, the automotive aftermarket, auto service, auto accessory, or tire knowledge preferred
All your information will be kept confidential according to EEO guidelines.