Senior Associate, Data and Analytics
- 375 Hudson St, New York, NY 10014, USA
Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.
We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.
For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM.
We are seeking a Senior Associate to join our growing analytics capability working in Customer Experience platforms. The Senior Associate is responsible for the development of best-in-class marketing analytics deliverables and actionable insights, working in partnership with an extraordinary, faced-paced team driving transformational health care support for patients.
The expectation for this role is to take ownership of the entire analytics process – data-gathering, through to finalized insights and client presentation. The successful candidate will have a mix of technical and non-technical client-facing skills: we are looking for an individual that is not only passionate about and comfortable with working within diverse sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges.
Work closely with internal strategy teams and external strategy & analytics partners to develop disruptive customer insights and actionable recommendations based on learnings from the data.
Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards
Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes
Manage and integrate data from a wide variety of sources, including (but not limited to) CRM including Email, Direct Mail, App, SMS, Web and Social Media.
Develop & maintain detailed documentation of deliverables
Serve as the subject matter expert for the context of the data
Partner with implementation teams for web analytics tagging development, measurement plans & QA
Demonstrated experience with Adobe Analytics, including Implementation and Maintenance required
Demonstrated experience with Adobe Target a plus
Minimum 2 years working experience with a BI Tool such as Tableau or DOMO
Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies
Strong presentation ability—capable of creating concise and illuminating findings and translating data results into actionable steps to drive patient support forward
Motivated to learn new tools, techniques, and platforms
Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools
Professional work ethic (accountable, reliable, honest)
Demonstrated ability to deal with ambiguity & evolving business needs
Capability of multitasking with proper prioritization
All your information will be kept confidential according to EEO guidelines.