Media Supervisor

  • 2911 Grand Ave, Coconut Grove, FL 33133, USA
  • Full-time

Company Description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

We are fully remote due to COVID19, but expect to return to the office in the future as needed.

Job Description

Overview
The Manager, Strategy's (Media Supervisor) primary role is to develop targeted, integrated media plans, manage relationships with partner agencies, and maintain media schedules and media budgets for the client.

Role Objectives

  • Work with team to create media plans that integrate appropriate media channels: Video, Digital, Content, Social, and Emerging Technologies
  • Leads the development, presents and executes omnichannel strategic media recommendations based on a clear understanding of client objectives (in conjunction with AMD)
  • Analyze the various media alternatives and make recommendations as to how to best allocate the advertising budget – budgeting knowledge very important
  • Integrated Planner across all online and offline media channels, responsible for General Market and Hispanic planning
  • Ability to manage a team and prioritize in a retail/local environment
  • Ensure integration across all activation teams, including Digital, Local Broadcast, OOH & Print
  • Oversight of all budget management, financial and competitive reporting as well as partnering with Attribution partner to ensure all data needs are provided
  • Clearly identifies key media deliverables in terms of accountability and performance
  • Gain experience in prospecting, branding, response driven campaigns, attribution, programmatic, omni-channel marketing, cross-device, dynamic creative testing, content creation, etc.
  • Maintains an in-depth knowledge of client businesses, both from a current situation perspective, as well as a historical perspective
  • Is able to speak to all elements of the media plan intelligently with clients and integrated agency partners (from partners to tactical elements)
  • Deep breadth of knowledge within the digital ecosystem and understanding of social/search/precision tactical media planning/buying
  • Has worked with analytics teams to develop learnings and insights
  • Stay on top of current media industry trends and new technology
  • Manage and mentor Associate(s) on career development
  • Interact/communicate frequently with clients (meetings, written, presentations)
  • Attend weekly status meetings, present recommendations and manage follow up of items discussed
  • Aptitude for being able to balance and track and reconcile budgets across different brands
  • Maintain communication/integration with multiple agency partners (creative, account, media investment, analytics, ad operations)
  • Work with media vendors to develop and execute integrated partnerships
  • Maintain knowledge of the client’s business (products, target audience, sales prospects, sales trends, competition)
  • Manage workloads and projects
  • Execute and Steward Campaigns
  • Work with clients to determine objectives and success metrics of campaigs
  • Work with team and media partners to develop multimedia strategies
  • Execute campaigns on a timely basis and prepare campaign summary charts and analyses
  • Develop and manage media budgets by campaign
  • Oversee and troubleshoot billing and budget accuracy
  • Analyze/Evaluate sponsorship opportunities
  • Demonstrates strong command of Media Research resources, capabilities and limitations
  • Establishes strong client/integrated agency, sales, and vendor relationships
  • Inspires creativity and pro-activity of media staff

Qualifications

Minimum Qualifications

  • Spanish language fluency required
  • Bachelor’s degree, preferably in marketing, advertising or communications or equivalent work experience is required
  • 4 - 6 years’ experience in Media Strategy/Investment as well as expertise with traditional/direct marketing and digital (omni-channel and/or customer strategy experience a plus)
  • Experience with Brazil and Latin American markets required
  • Understanding of basic media skills (concepts, terminology, tools etc.)
  • Accountability and leadership skills
  • Strong digital expertise
  • Experience with Client Interaction
  • Ambitious self-starter willing to learn
  • Must be a team player
  • Ability to multi-task, well organized and detail oriented
  • Proficiency in Microsoft Office
  • Analytical thinking skills
  • Strong communication and writing skills
  • Proficient writing, verbal and mathematical skills
  • Knowledge or exposure to various media channels: Prisma, MediaTools, ComScore, plus any others you might have

Additional Information

All your information will be kept confidential according to EEO guidelines.

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