Senior Media Analyst, Paid Search/eCommerce

  • 35 West Wacker Drive, Chicago, IL
  • Full-time

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers. 

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work. 

Job Description

The eCommerce Senior Analyst is the day-to-day steward of client’s eCommerce initiatives for assigned brands, and responsible for monitoring and maintaining  campaign development, activation, and innovation across Amazon and other utilized marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients’ business and applies their online marketplace understanding accordingly to help deliver against the clients’ needs/objectives particularly as they relate media planning and investment across given marketplaces. The Senior Analyst must be adept with Paid Search/Sponsored Product Listings as well as display advertising. 

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.  
 
Role Objectives:  

  • Gather research necessary to build a new campaign focusing on the client's strategy and growth on assigned platforms

  • Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools  

  • Assist the manager in gathering necessary data for plan development  

  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received  

  • Monitor and maintain campaign budgets, pacing and bid adjustments  

  • Active monitoring and management of performance and competitive landscape  

  • Monitor and optimize eCommerce performance to meet business objectives  

  • Successful completion of training programs and requisite certifications  

  • Foster strong relationships with internal teams and client groups  

  • Group keywords into ad groups and develop relevant ad copy and extensions   

  • Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff  

  • Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma  

  • Primary party responsible for trafficking approved plan into search engines and trafficking approved plan – 

  • Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)  

  • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items  

  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance  

  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization  

  • Active participation in client status and reporting calls, including presentation of reporting  

  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval  

  • Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team  

  • Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends  

  • Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)  

  • Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions  

  • Establish professional, productive rapport with sales representatives/media vendors  

 

Qualifications

  • Bachelor’s degree or higher in marketing, advertising, business, or equivalent  

  • 2+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms or Paid Social or Programmatic media 

  • Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services  OR similar marketplaces and tools 

  • Strong understanding of eCommerce is required  

  • Strong analytical thinking and mathematical skills and an ability to manage data  

  • Understanding of Search PPC and digital display advertising  

  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting  

  • Strong organizational and communication skills  

  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel   

Additional Information

All your information will be kept confidential according to EEO guidelines.

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