Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

Overview:

The Senior Copywriter is responsible for analyzing data, providing ongoing copy recommendations, and offering guidance on content marketing best practices. Reporting to the Copy Director, the Senior Copywriter provides thought leadership on search strategies and optimization, develops supportive relationships with Copywriters and Associate Copywriters, and works closely with clients and/or the Activation Team to understand client needs and achieve account goals.

Role Responsibilities:

• Works with Activation Team to develop content strategies for various clients as needed
•  Mentors Associate Copywriters and Copywriters, provides guidance and training for new hires as needed
• Provides consistently clean, coherent and engaging on- and off-site copy that adheres to best practices
• Works with client and/or Activation Team to develop content and keyword strategies that will improve performance across client sites, social media and other platforms
• Analyzes data to identify content and keyword ideas according to strategies
• Provides direction on keyword research, density, META tags and body copy as well as broader content, SEO and SEM strategies
• Leverages experience with analytical tools to support larger team as well as other Copywriters
• Works with internal team to identify and implement growth opportunities for new and existing businesses
• Engages with Copy team and wider Performance Content department stakeholders to identify and implement improvements to agency practices and processes

• Exceptional and versatile writing skills: able to produce polished, grammatical copy in a variety of voices, from casual to academic, as well as craft coherent, well-structured arguments
• 3-4 years’ experience with significant writing, research and/or online media components
• Demonstrated content planning and management experience, such as content calendar creation and maintenance
• Editorial and/or mentoring experience: ability to contribute to the development of team members’ writing abilities
• Proficient with online analytics metrics and related statistical concepts
• Proficient with web analytics platforms such as Adobe Analytics, Google Analytics, and Coremetrics; or search performance platforms like SEMRush, Google Search Console, and Ahrefs.
• Familiarity with website development/design workflows including development of wireframes, using CSS and HTML
• Demonstrated problem solving and project management skills
• Demonstrates analytical and implementation skills
• Ability to craft persuasive, goal-oriented written communications
• Thorough online research skills, including advanced use of search engines

About the Way We Work:

Be You

We believe you should be able to be the same person at work as you are at home.  Authenticity and trust are important.  Be who you are, mean what you say, allow other PFXers to do the same.
 

Know Your Teammates

We know social opportunities reinforce relationships, and relationships shape our attitudes.  Everyone is equal parts teacher and learner, so invest in each other.  We are a community.  Play with intention.
 

Make It Better

We believe there’s always room for growth—professionally, personally, and in our communities.  We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.
 

Collaborate Expertly

Everyone comes to Performics with a different background and provides unique value.  Speak up, embrace a “what if” attitude, and support the people around you.  Collaborate with your team, hone your expertise, and remember—the best idea wins.

All your information will be kept confidential according to EEO guidelines.