Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Role: Experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of: 

• Account data (first and 3rd party), including demographics 
• Transactional data (product registrations, eComm, offer redemption) 
• Engagement data (email opens/clicks, push notifications taps, web visits and clickstream) 

Responsibilities:

• This role will be responsible for creating advanced Web Analytics reports in Google Analytics, specifically for projects related to adding and optimizing new website functionality. 
• This candidate will be analyzing data and translating the results to various groups on the project, so a background with data visualization and storytelling is very helpful.
• Expectation is that you can work independently and own projects when needed, but also work collaboratively across departments.  
• Communicate clearly and proactively with internal teams, and client communication as relevant to the role.
• Ability to interpret and articulate data clearly and concisely. 

Required Skills:

• Website/mobile (Google Analytics) 
• Data Mining / Profiling
• Data Visualization: advanced Excel, Tableau, Power BI

Preferred Skills:

• CRM channels (email, Push Notifications) 
• SQL
• R 
• Python 
• Data Modelling/ML 
• Adobe Test & Target
• DMP/Digital Media
•  Social
• Marketing Automation
• Other packages / platforms / skills

Who are you?

• 3-5 years of experience in Data Science, Marketing Analytics, Digital Marketing, or a business-related field
• Bachelor’s degree in any related field that includes significant quantitative study 
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Experience authoring reports for various executive stakeholders with different levels of quantitative knowledge
• Strong organizational skills and attention to detail
• Strong written and verbal communication skills

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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