SEO Marketing Manager

  • Full-time

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

As a Manager in SEO, you will help build out this capability in Marketing. The candidate will collaborate closely across the Marketing department, working with the Data & Insights, Web, Industries & Alliances, and content marketing teams. You will help shape and lead our SEO analytics, providing regular reports of metrics and insightful analysis of how to leverage the data in our content marketing to support business objectives.

Your Impact:

  • Design overall SEO strategy for Publicis Sapient and build the framework for how it will ladder down to industry, capability, and sector. 
  • Utilize existing accounts to evaluate our current search engine effectiveness and develop a road map of technical and creative changes to improve SEO ranking.
  • Research search terms and keywords that provide a competitive advantage for the company. Conduct keyword research and make recommendations for which keywords the company should target for SEO and develop content strategies for improving results across these keywords.
  • Evaluate existing content and make both real-time and long-term recommendations for changes, to improve SEO.
  • Recommend topics and formats for content creation based on research. 
  • Do competitive research to analyze which firms are ranking for what terms.
  • Set up regular reporting cadence and self-serve access to all metrics and analytics to enable constant optimizations and recommendations.
  • Design, compile, and thoroughly analyze regular SEO metrics reports for various functions and teams. Assist the Content team with key findings and analysis that will enable us to apply the SEO performance data to optimize content creation.
  • Using the SEO data, work closely with the Web/development, product, and engineering teams to suggest and help execute website enhancements and functions to optimize publishing and user experience, and to maximize rankings.
  • Perform regular SEO checks to identify any issues that affect search results.
  • Manage synergy and drive efficiency with the Paid Search team, making specific recommendations on optimization across all active campaigns.

Qualifications

Your Skills & Experience:

  • 5+ years of SEO content strategy experience.
  • Experience measuring and reporting SEO performance regularly to stakeholders across different functions.
  • A comprehensive knowledge of organic search and how SEO activities influence search engine ranking algorithms.
  • Deep expertise in a wide variety of search engine tools.
  • Experience driving SEO improvement utilizing content created for professional services firms is a plus.
  • In-depth knowledge of SEO analysis tools and Google Analytics to ensure self-service reporting.

Benefits of working here:

  • Flexible vacation policy; time is not limited, allocated, or accrued
  • 16 paid holidays throughout the year
  • Generous parental leave and new parent transition program
  • Tuition reimbursement
  • Corporate gift matching program

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200. 

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