Manager - Digital Media

  • Full-time

Company Description

We are Zenith. We invented the media agency in 1998, and 12 years later we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.

But that is getting harder. With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: ‘make my brand no.1’, ‘help me become the most loved brand in the category’, ‘get me growth whilst my competitors decline.’ So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That’s what we do.

Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

Performics is the performance marketing arm of Publicis Media, in this role you will be working for the Zenith Performics Team. Performics is an industry leading performance marketing agency

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Media Manager to strategize, develop, implement, track and optimize the digital marketing campaigns of one of our top clients, across all digital channels in KSA.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The competencies required for this role are:

  • Knowledge
  1. Complete knowledge of buying and planning, and reporting process
  2. Understanding of brand and marketing
  3. Strong up to date understanding of: search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability
  • Skills
  1. Utilize available digital media planning tools to develop digital media plans.
  2. Experience of, and passion for, new and emerging website technologies, particularly those used new environments
  3. Experience of monitoring, reporting and analyzing metrics data
  4. Solid financial management skills
  • Product
  1. In charge of advising of digital strategies, rationales, plans and specs to the clients.
  2. Provide strategic direction as well as identifies trends in all new media opportunities for management, media planners and clients.
  3. Ability to provide excellent client service
  • People
  1. Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  2. Ability to manage and develop a team
  • Operations
  1. Plan, book and run the digital media plans for SMGs clients
  2. Develop and maintain client relationships.
  3. Negotiate with digital media vendors and provides a final recommendation to the client.
  4. Collaborate with the other media team and creative agency to ensure creative specifications of negotiated plans are met.
  5. Report and analyze the performance of the campaigns.

 

Qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience of 5-7 years in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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