Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Working within Epsilon’s PeopleCloud Customer platform, the Marketing Business Analyst will support, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Marketing BA will work closely with account team leads to ensure accurate and timely delivery of low to medium complexity account deliverables, with a focus on defining and building new campaigns/reports/analysis and executing existing client campaigns and reports.

What you’ll do as a CRM Marketing Business Analyst 2:

• Understand campaign business requirement documents (BRDs) based on the client discovery/intake.
• Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build campaign flowcharts/workflows, unit/end to end testing and deployment of the campaigns.
• Build waterfall and ad-hoc reports based on business requirements.
• Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns and update the status to respective stakeholders.
• Able to have effective client meetings, understand deliverables, and drive successful outcomes.
• Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation.

• 3 - 5 years of relevant experience.
• Good understanding of CRM solution, marketing concepts and various marketing channels like direct mail, email, mobile, etc.
• Experience in the execution of low to medium complexity multi-channel marketing programs.
• Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools.
• Able to understand, analyze, and interpret campaign data output.
• Experience translating BRDs into functional specifications, create and execute test plans.
• Understanding of data warehouse and data mart concepts.
• Intermediate SQL skills required, must be able to write queries.
• Detail-oriented, able to multi-task, prioritize and able to quickly change priorities.
• Demonstrates organizational and interpersonal skills.
• Good time management.
• Excellent written and verbal communication skills.