Headquartered in Berlin, Publicis Emil is on a single-minded mission to help Daimler AG accelerate their journey to become the world’s automotive digital champion.

To do this, we have drawn on the best talent from agencies across the Publicis Groupe and beyond: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve Mercedes-Benz, Smart and AMG on global, regional and local levels in advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as dealer communications.

Now in our third year, we seek to further strengthen our teams, skillsets, abilities and offering as we continue to pioneer the agency model of the future.

Publicis Emil and Publicis Groupe believe that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are committed to building a culturally diverse workforce and we are proud to be an equal opportunities employer who does not discriminate on grounds of age, gender, gender identity, sexual orientation, ethnic or national identity, religion or disability or any other difference. We encourage applications from all qualified individuals regardless of their background and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request. 

The DMP Activation Specialist will be supporting the operational usage of the Data Management Platform (DMP) across 17 markets including:

• DMP campaign set-up and campaign management
• Implementation of all local markets DMP requests for existing use cases and segments
• Consult on tracking and consistency in taxonomy
• Understand product development and support rollout of new functionalities
• Partner sites and local applications integration
• Adobe target activities setup and monitoring
• Use cases development support to markets
• Cross platform knowledge for integration (DMP, AEM)
• Setting up use case related assets in AEM
• Support DMP consultant and the local digital analysts in adobe target segments monitoring, defining monitoring requirements for target, new use cases and segments development for onsite, optimization.
• Collaborate with partners in relation with adobe target approval processes
• Technical knowledge support for markets with campaign preparations and planning

• Min. 3+ years of relevant experience in digital data management, web analytics and/or web personalisation
• Knowledge of data management platform technology (sales force audience studio is a plus)
• Knowledge of mar-tech technology stack (CRM, DMP, Onsite Personalisation, Web CMS, etc)
• Knowledge and experience with Adobe Target and Adobe Experience cloud tools would be a plus
• Strong organisation skills and deadline orientated
• Strong communication skills –necessity to explain possibilities and to understand request
• Ability to support strategy decisions with platform expertise (Relevant experience with web analytic sand web personalisation)
• Programmatic experience (coming from media agency)

https://www.publicisemil.com/