As a digital business transformation partner of choice, we’ve spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience, and engineering with an enduring culture of problem-solving creativity.

As a Senior Analyst on Marcel’s Data Science and Analytics (DSA) team you will work closely with the Product, Marketing, Experience and Search teams. Core to your day-to-day, you will bring expertise and know-how to the forefront as you transform data into information, and information into insights. As well, you will craft engaging data-informed narratives and recommendations, thus evolving the way that we engage Marcel’s [app] user base; from both a product and feature lens, as well as at an omni-channel marketing level.

About Marcel: [1] https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-unveils-marcel

Your Impact

Coming from a quantitative behavioral science discipline, and with experience analyzing web app and mobile app data, you will focus on user experience, business and brand outcomes, you’ll enjoy using your statistical experience to uncover opportunities and meaning from the data, as well as making forward-thinking strategic recommendations and communications to Marcel’s cross-functional work-streams. As an experienced collaborator and communicator across business, technology, and analytics teams, and through blending science and creativity, you will:

• Uncover opportunities, impacts and performance drivers through advanced analytics
• Analyze and reporting app-based user behaviors, with offline attributes
• Be involved with various elements of the analytic data lifecycle
• Utilize marketing science techniques to enhance Marcel’s capabilities, go-to-market strategy, and brand 
• Assist with the development of measurement frameworks and report on key performance indicators
• Create reports, visualizations, infographics, and presentations (hands-on with data connectors and APIs)

• 3+ years of experience in a quantitative analytics or consumer behavior role
• Master of Business Administration (majoring in a STEM discipline) or a Masters’ level STEM degree 
• Experience with Python, R and SQL, as a minimum
• Data visualization creation experience on platforms such as Tableau, Power BI, Looker or Qlikview
• Behavioral analytics platform expertise, such as Google 360, Adobe Marketing Cloud and Microsoft Azure
• Hands-on experience with Data Science / Analytics workbenches such as Cloudera, Databricks and Alteryx
• Understanding of, and appreciation for data compliance and governance laws (e.g. GDPR, CCPA, COPPA)
• Evidence of continued learning, such as massive open online projects/ certifications
• Experience with D3.js or React and computational design
• Familiarity with at least two of: factor analyses; regressions; conjoint analysis; binomial regression; Markov chain; Monte Carlo simulation; neuro-linguistic programming; deep learning
• Experience with Kusto and Gremlin programming languages
• Light data engineering experience - ETL processes and API creation
   

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 15 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate 401K matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200