Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Epsilon is seeking a dynamic VP, Loyalty Consulting with a background in loyalty and CRM consulting and/or marketing communications to work with Fortune 500 clients on retention strategy development, loyalty program design and execution, customer insights, omni-channel contact strategies, reporting and analytics projects, and voice-of-the-customer research

Roles and Responsibilities:

Provide strategy and leadership to the loyalty consulting team:

• Collaborate with Epsilon’s CRM and Loyalty teams to mature our loyalty practice and intellectual capital, helping to further our position as a leader in loyalty
• Lead one or more teams of strategic consultants and take responsibility for success of loyalty clients
• Develop account growth plans for existing loyalty clients and work with client success partners to execute against these plans and measure success
• Identify learning and training opportunities for the loyalty consulting team to ensure top-notch consulting performance
• Provide business development support to sales team by providing thought leadership and product domain expertise

Lead efforts for client engagements with the following expectations:

• Lead loyalty assessment and design projects for clients across multiple verticals including retail, financial services, and travel & hospitality
• Lead one or more teams of strategic consultants and/or analytic consultants and work day-to-day on client service engagements, typically with regular visits on client premises
• Consult and drive clients through appropriate engagement models including optimization, insight, and strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices
• Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients' financially driven goals
• Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
• Define KPIs for performance and continuously measure, track, report, and optimize strategies and tactics

Maintain and progress Epsilon’s position as a loyalty leader:

• ·       Oversee and develop thought leadership and point of view content focused on loyalty best practices and next generation loyalty trends
• ·       Serve as a liaison to Epsilon’s technology and product teams to ensure loyalty vision and best practices are fully represented in our products
• ·       Develop new offerings to support current and future clients and expand Epsilon’s set of sellable assets
• ·       Determine appropriate representation for industry and client conferences and manage team participation

The candidate “must have”:

• Strong consulting and solution selling skills
• Experience designing and deploying marketing strategies within a real-time decisioning environment
• Loyalty marketing and retention expertise, specifically program design and optimization
• Strong grasp of digital marketing trends and key consulting frameworks and concepts
• Familiarity with marketing automation tools and be comfortable navigating system architecture diagrams
• Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy
• Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization
• Ability to interpret data and analytics results in order to identify important insights that should drive client strategy
• Strong understanding of zero, first, and third-party data usage and appropriate recommendations
• Ability to design insightful primary research and interpret results

In addition, the ideal candidate would also have many of the qualities below: 

• Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to Epsilon clients
• Leader, collaborator, and team-oriented
• Strong project planning and project management skills desired
• Track record for growing client businesses and getting results
• Ability to synthesize complex concepts in simple terms
• Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed
• Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches
• Analytically oriented thinker with advanced Excel skills and comfortable manipulating data to demonstrate visual trends in meaningful ways
• Familiar with analytical techniques in support of multi-channel marketing including profiling, segmentation, analysis, and modeling
• Experienced in identifying and documenting business requirements for new marketing programs
• Familiar with best of breed marketing tools including social media monitoring, business intelligence, campaign management, digital analytics, content management, and offer management

Experience and education 

• A minimum of 10+ years of professional experience
• Bachelor's degree required and an MBA or master's degree equivalent is preferred
• Management consulting expertise
• Experience designing, building and/or leading loyalty programs – preferably on the client side
• First-hand experience with loyalty program diagnostics, assessment, and design along with related communications roadmap development and implementation
• Multi-channel delivery platform experience
• Management of loyalty and CRM programs across multiple communications channels
• Expert-level software knowledge including Project, PowerPoint, Excel, and Word

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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