Senior Media Associate, Local Planning
- Full-time
Job Description
Overview:
The Sr. Associate, Local Media Strategy/Planning works cross-functionally with internal teams, vendors, and clients to develop multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
The Senior Associate will be working closely with the Supervisors and Associates, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.
Role Objectives:
Help drive day-to-day innovative strategies to meet and exceed client business objectives
Provide research for and write media Point-Of-Views (POVs)
Present media plans and provide plan maintenance including objectives/strategies and updates
Prepare flowcharts and budgets for media plans
Assist with optimizing, implementing, and analyzing marketing activities
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams and client groups
Assist with other projects or responsibilities as assigned
Qualifications
Minimum Qualifications:
Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
1-2+ years of experience in local media strategy and planning experience across local media channels
Digital media planning experience preferred
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational, communication, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus) ]
Additional Information
All your information will be kept confidential according to EEO guidelines.