Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people -with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Digital Marketing & Experience Strategist is responsible for applying a data-first approach to designing large-scale digital marketing programs. You will work collaboratively with the client to leverage data and create innovative experiences throughout the customer-journey.

Your Impact:

·       Lead digital and customer marketing strategies for programs focused on:

o   Sales and customer acquisition initiatives and workstreams

o   Owner loyalty and customer engagement initiatives and workstreams

·       Identify growth opportunities in terms of untapped markets, new customers, and/or the enhancement of the customer experience

·       Champion and work within a customer-journey centric marketing and communication approach

·       Develop and guide strategic recommendations based on client data, customer insights and automotive market dynamics 

·       Execute quantitative and qualitative analyses to uncover strategic insights

·       Lead workshops and presentations with clients and internal teams

·       Working seamlessly across:

o   Internal teams; including account, project management, data science, creative and tech to deliver strategies

o   Marketing channels; including CRM, social, site and digital media

·       Assist with project staffing and scope/process design

·       Develop and implement use cases for advanced marketing strategies and technologies (DMP, CDP, Database/CMS)

Your Skills & Experience:

·       8-10 years strategy experience with digital expertise; 4+ years of leadership experience

·       Proven ability to concept and define large-scale, complex marketing programs

·       Expertise in the analysis of research/data and leveraging findings to drive qualified thinking, strategy development and briefing

·       Must be able to articulate recommendations clearly through exceptional oral and written communication skills; good presenter and great listener

·       Highly competent in independent settings with clients (often at the senior level)

·       Ability to proactively navigate client organizations to connect the dots and succeed

·       Self-starter with an entrepreneurial spirit, vision and leadership to help facilitate change within a team and client’s organization

Benefits of Working Here:

·       Flexible vacation policy; time is not limited, allocated, or accrued

·       15 paid holidays throughout the year

·       Generous parental leave and new parent transition program

·       Tuition reimbursement

·       Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Razorfish is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.