Social Hub Lead - Business Director

  • Wood Ln, London W12, UK
  • Full-time

Company Description

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

So we think big. And act bigger. Stay versatile and interconnected. Approach everything with an inventive spirit and rigorous mind-set.

Individually we’re great. But as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges.

Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective. And deliver a new kind of ROI.

We blend data, technology and brilliant specialists to:

· Find new opportunities for our clients

· Scout out new opportunities

· Grow our client business

Job Description

The purpose of this recently created role in Zenith’s Global team (London based) is to lead the EU & MENA Social Hub set up for TikTok to consolidate their Paid Social (including YouTube) spend across EU & MENA.

You will manage the overall programme with a direct responsibility of managing the Social hub and driving excellent standards of delivery in digital execution across a range of platforms – Facebook, Instagram, Snap, Twitter, TikTok and YouTube.

The role is an exciting opportunity to work on a client that is rapidly expanding and is pushing the boundaries of creativity and innovation in their media and advertising strategy. TikTok is the fastest growing social media platform ever, with 2 billion downloads in a handful of years, and 800 million active users worldwide. Their expansion has been phenomenal. Known in China as Douyin, TikTok is a video-sharing social networking service owned by ByteDance. It’s used to make a variety of short-form videos, from genres like dance, comedy, and education, which have a duration from 3 to 60 seconds. They are at a key stage in their marketing journey and see Zenith as a key partner to help facilitate their evolution to become the best in class in the industry.

This role  will report into the Global Head of Performance. 

Overall leadership of the Social Hub activation team. This role will have the following responsibilities:  

  • Client liaison
  • Integrated digital activation
  • Reporting management
  • Automation for media optimisation
  • Ad Tech oversight
  • Drive collaboration
  • Partnership management
  • Data compliance / governance

 

Qualifications

Senior leadership experience in media agency (focus on digital media experience)

Strong knowledge and experience of digital media (incl. programmatic)

Expertise in ad tech management

Deep knowledge of data-driven media planning

Commercial acumen

Strong people management skills

Additional Information

Driven by detail - We’re obsessed with every detail. The insight we gather helps us solve complex challenges and transform our clients’ businesses. It’s our job to know the detail so we can make our clients’ lives better.

The inventive spirit - This spirit is what sets our people apart from others in the industry. Our desire to find, create and develop new approaches and platforms to transform our clients’ businesses is where the magic happens.

Never give up - We’re our clients’ partners. So their goals become our goals. We do everything we can to not just meet those goals, but surpass them.

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