VP, Director - Media Strategy

  • Full-time

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The VP, Director manages the strategy and planning process for assigned clients. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.

  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
  • Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
  • Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
  • Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
  • Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
  • Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Analyze client’s audience strategies and work with internal groups to lead business case development
  • Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

  • Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred
  • 10+ years of experience in media planning/strategy with progressive levels of responsibility
  • 5+ years of previous management experience
  • Ability to strategically plan campaigns to align with clients strategic goals and KPIs
  • Pitch experience with proven track record
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership ability to drive team to deliver results 

Additional Information

About Starcom:
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
 
Starcom is an Equal Opportunity Employer.

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