Associate Director, Brand Planning
- Full-time
Company Description
Moxie(www.moxieusa.com) is a modern marketing solutions agency that expertly leverages the value of channel, data, content and technology to help our clients grow with unprecedented pace. Founded in 2000, Moxie has over 400 talented employees in Atlanta, Los Angeles, New York and Pittsburgh and is a transformational component of Publicis Media. Moxie's client roster includes Verizon, The Coca-Cola Company, Porsche, Ainsworth Pet Nutrition, TGI Fridays, American Cancer Society, Home Shopping Network, Walmart and Delta Air Lines.
Job Description
Overview:
SEEKING: Your brand. We want a passionate, creative, dynamic storyteller to add to our growing brand planning team. It’s a unique opportunity, as we are moving counter-clockwise to the agency landscape and want to reboot planning at the largest agency in the southeast. At Moxie, planners and strategists work hand in hand to develop highly sophisticated, modern brand platforms that actually shift behavior and perception. Our client roster? Chick-fil-A, Coke, Nike, Verizon, Wells Fargo, 21st Century Fox, and many more. We need someone who can drive brands forward by inspiring creative and clients daily. Role
Objectives:
Leadership role in new business
Day-to-day immersion across a number of brands
Develop inspirational briefings and single-minded briefs that result in extraordinary creative and breakthrough ideas
Mine research and insights to develop brand platforms and campaigns
Distill audience, cultural, and contextual analysis to lead to new brand opportunities
Facilitate planning and ideation sessions at the agency and with Moxie’s clients
Absolute ninja in primary, secondary and syndicated research (e.g., comScore, Simmons, MRI, Forrester, eMarketer, Mintel) and proficient in observation tools (i.e., online media brand studies, digital ethnography, web intercept and customer journey studies.)
Qualifications:
Must be fun
Command a room with an energetic, engaging and inspirational presentation style
Collaborative nature, partnering with creative, digital strategy, media, account teams
Excellent writer and vivid presentation creator
Strong agency planning pedigree (e.g., top agency shop, samples of work and briefs appreciated)
Autonomous, fearless and ready for the challenge
A natural problem solver who can identify the missing piece and way forward
Must be passionate, highly driven and highly motivated to help us build the next great agency
A research ninja
Bachelor’s degree
5+ years’ agency experience developing insights, distilling cultural trends, and driving big ideas
3+ years of digital planning experience
Proven campaign and brand platform success
May require some overnight travel
Additional Information
All your information will be kept confidential according to EEO guidelines.