Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

We’re searching for an Associate Director, Data & Analytics who will be a leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties:  Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T). 

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving business outcomes. Data Strategy & Technology, Adobe Specialist leaders are responsible for developing and translating the data in a meaningful way by applying Adobe Suite insights/platforms to business challenges.  This requires being a jack-of-all trades when it comes to data, business and marketing data strategy & performance analytics. Adobe Specialist leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure and share the performance of their marketing efforts in relation to audience segmentation, data management platforms and customer management platforms.

The Associate Director, Data & Analytics plays a critical role in driving our technology agenda forward focusing on enabling and scaling segmentation and personalization technologies. The Associate Director, Data Strategy & Technology is key to identifying a clear set of use cases, data utilization strategy, implementation priorities and enablement strategies to ensure the successful implementation, adoption and optimization of a given marketing technology stack.

The ideal candidate will possess hands on experience of key technologies in the Adobe suite, with knowledge of Adobe Audience Manager, Adobe Target, and Adobe Workbench strongly preferred. This person is an expert business user of the Adobe suite and often plays a hands-on role in implementation and configuration activities, as well as, strategy of utilization. Additionally, they will have a strong marketing, advertising and personalization acumen that enables them to effectively understand the needs of and partner with marketing & sales professionals.

Tasks and responsibilities include:

• Assist with guidance on Adobe Launch and Adobe Analytics
• Guide Adobe Target integration with Adobe AEM platform
• Participate and contribute in design and documentation
• Review current state and document findings
• Design and provide solutions to fit the requirements of the project stakeholders, customers, and end-users conforming to the standards established by the IT and marketing organizations.
• Create technical design documents that explain system flows, data flows, and technical component interaction diagrams.
• Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
• Support the development of measurement frameworks and actionable insight generation
• Day-to-day collaboration with key vendors and stakeholders
• Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts
• Collaborate on day-to-day client deliverables
• Proactively propose performance improvements for clients’ marketing activities
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance successes.
• Collaborate with DNA leadership to develop and document case studies with process and results
• Support DNA leadership in in new client acquisition and new business development
• Foster a team environment and play an active role in building teams

• 3+ years of work experience with analytics and optimization platforms
• 3+ years of experience working with Adobe Marketing Cloud offerings
• 2+ years of experience configuring and integrating with Adobe Target
• Experience developing optimization and personalization programs
• Experience with implementation of Adobe Launch, Adobe Analytics, and Adobe Target
• Experience integrating with Audience Manager, 1st and 3rd party data sources
• Experience with profile scripting within Adobe Target
• Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• 3-5 years of business experience in marketing consulting, advertising or interactive
• Expertise within the digital environment and in aligning marketing strategies with business needs
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Excellent written, oral communication and presentation skills
• Experience managing and coordinating multiple projects
• Proven record with strong client relationship skills
• Strong familiarity with the digital environment
• Proficiency in Microsoft Office
• Candidate must be open to travel as needed

All your information will be kept confidential according to EEO guidelines.