Digital Strategy Assistant Account Executive

  • Full-time

Company Description

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. 

Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. 

We’re in the business of getting people to fall in love with our clients’ products and services. We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

Job Description

Summary:

​​The Digital Strategy Assistant Account Executive is responsible for providing support to our Digital Strategy, Production, Technology, and Content teams to design, develop and execute integrated digital strategies for all our fast-paced retail initiatives.  He or she will be expected to provide key support for the Director, Digital Strategy.  A test and learn mindset is mandatory.

​​Reports to: SVP, Director Digital Strategy

  • Support SVP, Director Digital Strategy to shape, evolve, and execute digital strategy.
  • Help the team stay at the cutting edge of industry trends, emerging media and creative platforms, and new digital services.
  • Help manage current retail web portal offerings and production resources that will enhance the customer journey and optimize client leads.
  • Help create client presentations that highlight the strategy behind the agency’s digital creative initiatives and post-analysis of the success or failure of those initiatives based on pre-determined KPIs.
  • Help demonstrate knowledge of our retail clients’ industry, including their products, target markets, customer journeys, and competitive environment.
  • Help provide active mentoring and coaching to our multi-disciplinary teams that continue to build their digital knowledge and expertise.
  • Help brainstorm with the executive team and other team members to develop and execute customized digital solutions that drive incremental client website traffic and qualified leads.
  • Coordinate with client data feeds, as necessary, and monitor all live campaigns for proper serving, tag-firing, click-through activity/engagement, and conversion metrics.

Qualifications

  • Bachelor’s degree (Preferably in Business Management, Computer Sciences, Communications, Data Management or another related major.)
  • Two or more internships in digital communications and strategy, Agency experience a plus.
  • School courses on interactive marketing, UX design, and interface, digital customer strategy, and engagement.
  • Some knowledge of Google Marketing Platform, Oracle DMP, Omniture/Adobe Analytics, Google Analytics and related web, analytics, ad serving technologies.
  • Ability to balance the demands of multiple retail clients’ assignments while assessing and leveraging the strengths of a diverse group of team members to maximize performance.
  • Proven history of excellent presentation skills.
  • Excellent written and verbal communication skills.
  • Ability to evaluate digital vendor capabilities across all channels including programmatic display, search, social, mobile, video, and integration of machine learning/AI.

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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