Founded in 1994, the PlowShare Group (https://www.plowsharegroup.com) works exclusively with nonprofit organizations, government agencies, and their partners on important cause-related campaigns. Our dedicated and passionate team of experts believe in our mission, to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and media monitoring and reporting.  

Acquired in 2017 by Publicis Health, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Publicis Health is one of the four solution hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. With 40 offices and 11 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. 

Position Summary

The Media Supervisor will manage daily media related tasks internal to PlowShare, in coordination with partner agencies and subcontractors, as well as select clients. This person should have foundational knowledge of traditional and digital media experience, as they will be a primary contact for the clients. In addition to maintaining primary responsibilities that include administrative tasks in relationship to daily media management.

Responsibilities

Internal Operations, Tactics and Strategy

• Lead daily campaign maintenance, including updating budgets, coordinating billing, invoicing and insertion orders with finance, regular flowchart updates, campaign timeline management, post-buy analyses, etc.
• Manage and prioritize timelines and media process management for set up and implementation of media campaigns, such as creative traffic, data transfers, template management, and other items.
• Provide insight and regular communication on media planning and strategy across multiple clients and campaigns
• Partner on campaign planning and media recommendation development
• Leads the execution of approved media plans, maintains close relationship with publishers
• Maintains the integrity of the client’s brand and communication strategies throughout all executions. Contributes strategically to brand positioning and marketing plans. Solid knowledge of clients’ strategic drivers and objectives.
• Conduct research through syndicated tools in relationship to client initiatives. This includes target audience profile development (demographic, psychographic and media usage habits) via MRI.
• Oversee media reporting and campaign data analysis for media campaigns while leading quality control lead for media campaigns to ensure any troubleshooting items are identified and resolved.

Cross-collaboration and Client Relationship

• Work closely with digital buying teams to monitor and optimize digital campaign performance. This requires an understanding of programmatic buying models for digital video and display.
• Partner with the creative agency to ensure creative clearance and trafficking timelines are accurately managed for on/offline buys.
• Attend and lead status meetings with partner agencies and clients – manage meeting notes and action items
• Collaborate with national and local broadcast (TV/Radio) buying teams to develop planning cost outs, buy specs and delivery (Reach/Frequency/GRP) analysis.
• Regular collaboration with social media team
• Develop media relationships with Groupe partner agencies, subcontractors and relevant vendor partners
• Proactively identifies/resolves/calls out campaign execution issues in a timely manner
• Manage negotiations and buy orders with print, OOH and place-based media vendors.
• Explore media marketplace for potential PlowShare media partnerships
• Ability to build relationships, lead, and communicate across work groups;
• Takes initiative and shows accountability for oneself and teams work.
• Builds positive relationships with client counterparts.
• Able to lead clients through media programs and address media related questions
• Leads partner negotiations on behalf of clients
• Day-to-day client resource and can lead the client through multiple programs from start to finish
• Professional, articulate, mature in all aspects of client relationship building
• Communication: Strong public speaking and presentation skills. Ability to write clear, cohesive, client-ready documents. Strong written and verbal interaction with internal teams (marketing, other capabilities, outside vendors).
• Vendor management: Proficient in vendor landscape, ensures core technologies are being evaluated and drives agency POVs.
• Understands clients’ business and goals & how they translate into media strategy
• Establishes planning and buying point-of-contact relationships with key media vendors