Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

The Performance Strategy team is looking for a Strategist with strong business intuition, a collaborative spirit, and a knack for making data more user-friendly for our team and clients. He/she will be working on data-driven marketing campaigns in an effort to: identify and resolve cross-channel gaps, ensure proper campaign execution, and actively manage outcomes to ensure we’re meeting performance expectations. The ideal candidate will have first-hand experience with acquisition-oriented marketing and/or advertising. He/she will use current data, historical data, business objectives/goals (across products and lines of business) and overall user experience to make informed recommendations that will have a large impact on performance.

Responsibilities:

• Serve as performance marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
• Partner with cross-functional stakeholders to understand business line challenges and translate those into insights and performance driving marketing programs
• Support acquisition efforts through offline and online channels including Paid Channels (Search, Display, Social) and Owned Channels
• Develop integrated performance digital strategies by always maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly
• Work in collaboration with media (display and search) and creative heads to ensure strategic performance marketing thinking translates into creative excellence
• Liaise with the marketing sciences and data analytics teams around performance and insights of performance marketing efforts
• Proactively identify conversion breakdowns on client’s sites by analyzing clickstream data and purchase funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion improvement opportunities
• Lead conversion rate optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from site content, e-mail marketing, digital marketing, SEO/SEM and promotions
• Communicate results and insights up to senior management and director level, transferring learnings cross-functionally and how to integrate into future experiments

• 4-7 years of relevant experience with digital channels and performance marketing, as a guide
• Bachelor’s Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
• Passionate about insight, driven by analytics, with an obsession for getting under the skin of a business (the numbers) and understanding how it works and makes money
• Experience with marketing technology vendors such as Google and Adobe
• Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, AB testing
• Strong team player
• Desire to elevate and apply their own work experience beyond a singular media channel or function
• Advanced PPT and Excel skills required (additional experience in SAS, R, SPSS is a plus)
• Dynamic, driven, hands-on style
• Highly effective written and verbal communication skills
• Excellent presentation, influencing and negotiation skills; can take complex concepts and simplify for various client and internal audiences 
• Tact, diplomacy, maturity in relating and interacting with people at all levels

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.