Senior Brand Strategist

  • 2911 Grand Avenue, Miami, FL, United States
  • Full-time

Company Description

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

Job Description

  • Performing strategic analyses 
  • Conducting competitive and market best practices audits 
  • Constantly reviewing third-party research regarding marketing best practices, consumer trends, etc. and developing reports for clients 
  • Conducting primary consumer research (interviews, focus groups) 
  • Developing integrated marketing and promotions campaigns for clients 
  • Developing customer targeting and segmentation strategies 
  • Developing customer acquisition, retention and conversion strategies 
  • Developing business cases and ROIs for various business purposes, including direct response advertising campaigns, marketing programs, campaign options, and application development efforts 
  • Delivering client work 
  • Partnering with senior account leadership to support client decision-making 
  • Providing strategic counsel to executive level clients 
  • Actively contributing to cross functional delivery teams 
  • Coordinating with media and analytics teams to make sure findings inform strategic planning 
  • Developing thought leadership pieces for publication and/or business development 
  • Supporting business development efforts with research, structure, smart thinking and big ideas 
  • Scoping and pitching projects for new and existing clients as needed

Qualifications

  • 6-10 years brand strategy, planning, marketing experience 
  • Ability to review vast amounts of research, synthesize and draw relevant conclusions 
  • Experience in consumer brand marketing (consulting or client-side) 
  • Experience with online advertising, online strategy, site development strategy, basic front-end technology issues 
  • Excellent presentation skills and comfortable presenting ideas in front of clients 
  • Team player with the ability to play different roles within the team 
  • Comfortable with being able to quickly join the client team and immediately add value 
  • Comfortable developing Excel models of average complexity 
  • Excellent PowerPoint skills
     

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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