Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched health and pharmaceutical expertise, innovation, and buying clout for some of the world’s biggest healthcare brands. The work we do at PHM is shaped by our genuine passion for health and wellness: the imperative to help real patients navigate the most pivotal moments of their healthcare journeys—moments of curiosity, fear and optimism. 

As health media specialists, we channel this passion into a dogged pursuit of marketing solutions that help our clients and brands navigate the complexity of the modern healthcare landscape. From deep category expertise to the latest innovations in the industry, our team’s best-in-class health media aptitude allows us to deliver on that promise for our clients. 

PHM has its finger on the pulse of the industry—we’re a creator culture with the deep insights to uncover what’s important now and next in media. Our annual HealthFront, the only industry upfront dedicated to health, profiles industry trends and disruptors and helps drive our client’s business results in the dynamic health & wellness marketplace. 

Internally, we align around our mission to connect people with life-saving health and wellness solutions every day and we celebrate our connection to one another and the communities around us through our #PHMLove movement. 

PHM is part of Publicis Health, the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications.

The Analyst, Business Intelligence is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, and Creative to drive results for our clients. 

Key Responsibilities

 Knowledge

• Conduct quantitative and qualitative metric development and analysis tied to business objectives

• Track results and provide data interpretation using a variety of digital analytics tools and partners

• Develop insights, recommendations and optimizations in order to optimize campaign performance

• Create measurement plans outlining strategy and tactics required to assess brand performance

• Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries, and client reports

• Contribute to competitive analyses and best practices audits

• Collaborate with clients to develop clear business and measurement objectives 

• Develop and maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements 

• 0-2 years of business experience working in Marketing, Advertising or Consulting

• Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, Math; MBA a plus

• Strong analytical skills with demonstrated ability to be both strategic and tactical

• Ability to multi-task; ability to manage time, deadlines, and prioritize work

• Capacity to work independently as well as part of a team

• Excellent communication skills

• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI 

• Proficiency in Microsoft Office required with an emphasis on advanced-level Excel skills

• Hands on experience with digital analytic tools (Google Analytics, Omniture) 

• Experience with SAS, SPSS or other data manipulation tools a plus 

• Experience in program measurement (online and/or offline), test design and financial modeling also a plus  

All your information will be kept confidential according to EEO guidelines.