Director, Paid Social

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), alongside Publicis Communications, Publicis Sapient and Publicis Health. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies.  This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence.  PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists.  Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams.  Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.

Job Description

The Director, Paid Social is responsible for continuously elevating the social expertise of Publicis agency teams. This position is a social media visionary who will guide and direct the Publicis Media social activation teams, including Media Directors, Media Managers, and Associate Media Managers. The Paid Social Director is accountable for the implementation of social media best practices and is a resource for accelerating our social media products and services across multiple agencies. Demonstrated account management and team leadership experience are essential, along with experience activating sophisticated social media campaigns in all social platforms.

Social Media Support

  • Monitors and supports agency teams’ execution across social media partners
  • Ensures Publicis Media quality assurance processes are implemented
  • Facilitates the development and documentation of social media best practices for improving efficiencies within the Publicis Media agencies
  • Prepares and presents annual goals and tracks progress
  • Serves as escalation point for technical social questions
  • Continuously evaluates the social media landscape offerings and identifies testing opportunities for agency teams
  • Facilitates the top relationships with our social media partners and tech platforms
  • Consolidates the needs of Publicis activation teams and acts as a champion for teams when working with social media partners
  • Keeps agencies abreast of social platform features and roadmaps
  • Participates in developing and evolving the Publicis Media products for social activation

Thought Leadership

  • Embraces and encourages a culture based on teamwork, collaboration, and thoughtful curiosity
  • Motivates and guides Publicis Media agency teams, working collaboratively to drive social media initiatives that meet our clients’ performance and business goals
  • Creates advanced social media playbooks, and drives adoption across teams
  • Curates and disseminates social media POVs and thought leadership pieces for the agencies and clients
  • Contributes to learning and development content creation and provides consistent training across everything social media
  • Understands and explains the features and benefits of all PMX products and services

Qualifications

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred
  • 8-10+ years of account management experience; agency or brand experience preferred
  • 5-7 years of demonstrated success in social media buying across all social media platforms
  • Experience in managing and developing large teams
  • Demonstrated sophisticated understanding of online marketing principles
  • High proficiency level in MS Office with specific strengths in Excel and PowerPoint
  • Able to work autonomously and balance multiple tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.

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