Associate Director, Content Strategy and Partnerships

  • Full-time

Job Description

As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns.  Furthermore, you will utilize your knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.   

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners.  The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.  

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.  

 
Role Objectives: 

  • Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer 

  • Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships 

  • Establish content best practice in service of increasing advertising effectiveness 

  • Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan 

  • Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator) 

  • In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals 

  • In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose 

  • Work with Influencers or Media Publishers to produce branded content  

Qualifications

Minimum Qualifications:  

  • Bachelor’s Degree in Marketing, Advertisement or related field  

  • 5+ years of directly related experience  

  • Previous experience with digital media and content strategy 

  • Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data 

  • Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style 

  • Willingness to learn and create solutions that challenge the status quo 

  • Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions 

  • Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge 

  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines 

  • Strong process development skills 

  • Proven experience in effectively coaching and developing others 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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