Associate Director, Content Strategy and Partnerships
- Full-time
Job Description
As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns. Furthermore, you will utilize your knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.
Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.
This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.
Role Objectives:
Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer
Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships
Establish content best practice in service of increasing advertising effectiveness
Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan
Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator)
In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
Work with Influencers or Media Publishers to produce branded content
Qualifications
Minimum Qualifications:
Bachelor’s Degree in Marketing, Advertisement or related field
5+ years of directly related experience
Previous experience with digital media and content strategy
Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style
Willingness to learn and create solutions that challenge the status quo
Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
Strong process development skills
Proven experience in effectively coaching and developing others
Additional Information
All your information will be kept confidential according to EEO guidelines.