Global Paid Social Account Manager

  • Full-time

Company Description

We are Zenith. We invented the media agency in 1998, and 12 years later we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.

But that is getting harder. With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: ‘make my brand no.1’, ‘help me become the most loved brand in the category’, ‘get me growth whilst my competitors decline.’ So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That’s what we do.

Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

Performics is the performance marketing arm of Publicis Media, in this role you will be working for the Zenith Performics Team. Performics is an industry leading performance marking=ng agency.

Job Description

This role will be a Paid Social Manager reporting to the Paid Social Account Director.

Client & Account Management

  • Account Manager is a conduit between strategic direction and day-to-day implementation
  • End-to-end campaign planning and execution, ensuring we deliver excellent campaign across multiple layers (prospecting and retargeting) to meet the cost share & revenue target
  • Provide strategic support to designated key clients and strategic markets. Be the first point of contact
  • Clear and timely communication with clients and other members of the team
  • Ensure your team delivers a high standard of work across day-to-day planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the account.
  • Collaborate with publishers and platforms like Facebook, Twitter, Snapchat, Pinterest
  • Investigate market that is underperforming and work with the Performance Director to initiate action to overturn the performance
  • Own line-by-line media planning

Team

  • Help facilitate a strong ‘team’ ethos and exhibit focused and positive team leadership.
  • Monitor progression and upskill junior team members (Account Execs and Senior Execs). First point of contact and provide pastoral care for the team (concern, problem solving, etc)
  • Provide support for your direct report as well as opportunities for development and learning. Have one to one career development catch ups at least once per month

Qualifications

We are looking for an ambitious and highly motivated Account Manager with a deep technical paid social skill. The winning candidate can work independently on project if needed, but also enjoy working with a team collaboratively.

The H&M Global account require the Account Manager to be highly organised and possess strong communication skills to thrive in a fast pace environment. Experience across brand, customer acquisition, and direct response campaigns would be a key requirement to succeed in this role.

Must Have

  • Must currently be an account manager in a paid social team (min 3 yrs. experience)
  • Experienced in planning, managing and activating large-scale brand and direct response campaigns.
  • Advanced knowledge of Facebook family of apps, Twitter, Pinterest and Snapchat.
  • Ability to meet deadlines in a fast-paced environment.
  • Strong leadership, communication skills and ability to engage with global & local clients.
  • Be solution driven and innovative on how to drive performance for the key strategic markets.
  • Be strategic in planning goals for their clients as well as being able to demonstrate handling client objectives
  • Proven client management experience.
  • Familiarity with the principles of common attribution models, understands the current industry challenges around measurement and can confidently articulate the limitations of third party measurement solutions.
  • Strong evidence of delegation.

Will Ideally Have

  • Client side experience at a retail or e-commerce brand
  • Experience planning, managing and activating paid social campaigns across multi-markets
  • Experience with PMDs and third party data and tech providers, such as 4C, Smartly, or Sprinklr.
  • Highly organised with a strong project management skills
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