Leadership

·        Involvement in strategy development and implementation for the growth of the agency

·        Source of leadership to junior staff in your portfolio

·        Identify and motivate new ways of working, both creatively and operationally

·        Involvement in operational issues within MSL

·        Demonstrate ability to effectively manage a diverse and dynamic of digital and social content writers

·        Thrive in a team-base culture

·        Train and mentor digital and social media team members

·        Accurately debrief team and manage outputs

·        Strong ability to relay instruction and manage outputs remotely as well as effectively of team members

Skills

·       Develop, with Director, strategic and tactical client programmes

·       Assist with creation, conception, and presentation of integrated communications campaigns

·       Interpret the direction of strategy / planning and creative leads

·       Monitoring the media (social and traditional) and demonstrate ability to identify topical issues relevant to clients on a consistent basis

·       Identify angles to position clients on and motivate these to clients

·       Demonstrate an ability to apply communications techniques beyond media relations in response to client briefs, including viral and web PR techniques

·       Demonstrate ability to write persuasively, creatively pitch stories and identify / develop story opportunities

·       Lead journalist relationship-building initiatives within the team across various media sectors

·       Identify and build relationships at multiple levels within clients

·       Build high-level knowledge of client’s market sector

·       Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings

·       Demonstrate a self-starter approach

·       Demonstrate innovation and creativity

·       Identify trend topics / events related to clients and suggest ways to participate

·       Utilise social listening tools to generate insights and suggest new ideas and tactics

·       Have knowledge of the various social media channels used by clients, generate content for these platforms, manage them according to client guidelines and nurture relationships with influencers

·       Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience

·       Enforce the social media guidelines as defined by the client’s brand

·       Manage events including preparation timelines

·       Attending events to Tweet live to drive engagement and encourage participation. Provide media relations support for clients during events

Digital & Social Media

·       Very strong understanding of social media as whole including development of social content for all main platforms

·       A deep understanding of social media dynamics including effective influencer engagement, live tweeting & posting from events, community management as well content schedule creation, management and deployment

·       Effective use of each platform and delivery of appropriate content for each

·       Always abreast of social and digital trends to ensure effective approaches to developing content and management of the platforms

·       A clear understanding of the social media landscape

·       Eager to innovate and try new approaches to improve social media performance across all brands

·       Clear understanding of the role of SEO within the digital space

Client Service and Account Management

·       Strong client-facing skills with ability to present and up sell to client

·       Regular status and update meetings with clients around work executed or to be briefed in

·       Strong ability to upsell and see new opportunities to evolve and increase offerings to clients. This would entail campaign ideas, influencer outreach ideas, community growth ideas & any other communication marketing ideas

·       Very strong organisational and heavy workload skills

·       Intercept and deliver all client instructions & deliverables accurately and effectively to team and vice-versa

·       Ability to generate as well interpret performance reports for clients

·       Demonstrate effective listening and interpretation of client instructions in meetings to debrief team

        Ability to multitask and plan across a range of projects.

-        Solid time management skills are essential.

-        Ability to work independently and make things happen.

-        Ability to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box!

-        Very strong English language writing and editing skills.

-        Ability to be firm in one’s beliefs on what makes great content. 

-        People person, with good problem-solving skills and the ability to represent the agency in front of clients.

-        Be a strong leadership figure.

-        Confident reporting and presenting to key clients.

-        Comfortable tackling a range of content pillars, including content for clients in: financial services, FMCG, alcohol and more

-        Well-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and more.

-        Strong journalistic network of content writers, creators and producers for commissioning work.

-        Be fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5.

-        Creatively-minded and able to assist with creative direction on shoots.