Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

• Digital Marketing Strategy: Own the development of digital marketing campaigns for specific services(e.g.Money, Health, Rewards, Partnerships etc.)including insight definition, program strategy, creative briefing, and performance/reporting insights
• Digital Marketing Program Development: Partner with across-functional team of audience, data, insights, socialand creative specialists in the collaborative development of individual programs and campaigns
• Thought Leadership and Competitive Intelligence: Support ongoing competitive intelligence activity to drive program opportunity identification
• Creative Briefing: Develop insightful creative briefs to provide focus and direction to developing creative program assets (email channel)
• Reporting Insights: Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight
• Client Business Immersion: Develop a deep understanding of the clients’ category and unique business dynamics within the category
• Consumer Behavior: Develop a deep understanding of both observable consumer behavior within the 1stparty audience database and consumer behavior of unknown audience targets

• Express complex ideas in conversation, presentation and prose
• Synthesize qualitative and quantitative input from multiple sources to generate insights
• Ability to think and act both strategically and tactically
• Excel at detail-oriented, hands-on tasks
• Collaborate cross-functionally in a dynamic and fast-paced environment
• Write insightful creative briefs and steward the creative process
• Originate and edit presentations to create excitement and sell ideas
• Comfortable operating in an ambiguous and dynamic environment

Desired Experience

• 1-2 years developing marketing strategies at an agency, consultancy or within a marketing department
• Specific expertise in developing digital marketing programs
• Experience or familiarity with the Telco and consumer electronics industries
• Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.