Senior Paid Search Executive

  • Full-time

Company Description

Spark Foundry’s Paid Search team sits within the overall Performance Department together with the performance disciplines. Being part of Publicis Groupe gives us market leading access and training to tools, tactics and platforms developed internally and powered by Performics. Our excellent relationships with key suppliers means as a team we get access to regular training, we are usually the first to trial new products across our clients, invites to industry events and a monthly lunch and learn session (with free lunch)!

We are diverse in our experience, personalities, nationalities and the clients we look after - and we celebrate that diversity.  Our clients are professional but also creative and fun and this is reflected in the way we work and relate to each other.  We know the way to deliver great work is to work together – and we enjoy it. We are a tight-knit team who socialize together and share in each other’s successes.

We are passionate about the sectors our clients work in and would welcome people who share our enthusiasm.

Job Description

Great opportunity for a talented and eager to learn PPC Executive looking for a step up into Senior Executive, to join a dynamic and growing Performance team. The team are also willing to consider individuals with less experience but who display a thirst for knowledge and learning.

The successful candidate will be responsible for managing and implementing the day to day running of clients Paid Search campaigns from keyword research and ad copy creation to running daily, weekly and monthly reports, as well as actively optimizing accounts to meet target KPI’s. The candidate will have the opportunity to work across Google and Bing, use SA360 and Google Analytics, and advertise through Search, Shopping and YouTube.

There is great opportunity to be client facing as this role is responsible for running weekly activity. Attention to detail, good time management, strong reporting and data analysis skills are essential for this role. The team is dedicated to new technology and innovative solutions, so the ideal candidate will be open to further learning, and will display initiative and enthusiasm within digital marketing.

 

RESPONSIBILITIES

  • Effective day to day running and optimization of the allocated search accounts
  • Daily account optimization to improve account performance - including but not limited to keyword research, ad copy creation/optimization, reporting, forecasting and taking client calls.
  • Monitor campaign budgets, and optimize accounts to meet key KPI’s and targets.
  • Supporting the Account Manager with in depth reporting and analysis on campaigns for weekly, monthly or quarterly reviews
  • Attend and present on account performance at required client performance reviews
  • Work with the Account Manager to identify growth opportunities across accounts
  • Use bid management platforms to drive account efficiencies where relevant
  • Stay up to date with changing search trends, bid management tools updates
  • Assume growing responsibility of account KPI performance and perform regular analyses of performance

Qualifications

  • Experience in PPC preferred, but not a limiting factor
  • Google AdWords Certification
  • SA360 or Marin certified (not essential)
  • Experience in setting up (includes full keyword research and ad copy creation), managing and optimizing campaigns across the major advertising platforms e.g. Google AdWords and Bing
  • Experience in optimizing accounts to meet specific goals - e.g. revenue and ROAS targets
  • Proficient in Microsoft Office solutions – particularly Excel
  • Analytical thinking, mathematical skills, and attention to detail
  • Good communication and writing skills
  • Initiative, enthusiasm, and willingness to learn
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