Senior Associate-Data Analyst

  • Full-time

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value

Job Description

Publicis Sapient is looking for Senior Analyst who can collect, process, and act on data from a multitude of sources to feed business-improving insights and puts it all together into presentations that bring the story home to our clients. Someone who can directly work with clients to grow and mature their business by utilizing digital analytics and turn it into more of a Central pillar in their business. An analyst who can advise, consult, and deliver.

Your Impact:

  • Work closely with Senior Management, Category teams, UX, Design, Production etc to scope out requirements, define tests for A/B testing , create hypotheses, develop variations to test, build tests and thoroughly QA them.
  • Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners
  • Analyzing online user behavior, conversion data and the customer journeys leading to optimize user experience.
  • Create effective presentation and story boarding to create an impact on executives

Post-Naukri

Qualifications

  • Experience in working on a Data Visualization/BI/MI tool (Tableau, Power BI, Data Studio etc.) and understanding of deployment process in an enterprise setup. And excellent dashboard skills coupled with analytical thinking to help define business specific dashboards
  • Excellent analytical skills to investigate and understand the opportunities of where A/B testing may be required and analyze the success of tests that have been run.
  • Good understanding of customer segmentation techniques and audience activations using downstream systems
  • Implement quantitative analysis that translates data into actionable insights. Use statistical tools to identify and evaluate the relationships between data fields and outcomes.
  • Have understanding of tag management tools, variables and optimization tool setup
  • Manage and Interpret large amounts of complex data across functions (Web, App, CRM, Operations, etc.)
  • Basic understanding of SQL to extract and manipulate data with simple queries on one or more tables from a database system.
  • Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders.
  • Understanding digital marketing landscape and ability to derive campaign analysis in terms of campaign performance and channel optimization

Additional Information

  • Gender Neutral Policy
  • 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
  • Generous parental leave and new parent transition program
  • Flexible work arrangements
  • Employee Assistance Programs to help you in wellness and well being 
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