Global Data Intelligence Manager
- Full-time
Company Description
The Publicis Media Data intelligence team is a centralized team within Publicis focused on driving growth and efficiency of analytics solutions. We are looking for a dynamic manager to help grow our analytics business across the world. This person will help to organize and develop best practices and identify emerging methodologies/tools to elevate our data intelligence offering. While the position has limited client-facing work, the position will support sales and on-going client projects.
Job Description
As a manager, you will work under the guidance of the VP of Global Data Intelligence to define the roadmap, create new products/services, and build commercial models through collaboration with agencies and brands across the globe. This role will engage with cross-functional teams and work on the full range of the analytics practices including business structures, methodologies, and client applications.
More specifically, your role includes:
- Supporting the development of the global analytics roadmap and the prioritization to drive growth
- Collaborating with agencies and client teams to evolve existing solutions and identify new methods to address challenges
- Partnering with SMEs to develop POVs and curating materials to summarize offerings, methodologies, approaches, and opportunities for the data intelligence community and beyond
- Actively participating in global monthly calls and SME group discussions by facilitating meeting agenda and publishing relevant materials
- Evaluating new analytic approaches, tools or partners and vetting their offering against the value it can bring to Publicis Media
- Working with key external partners (Google, Facebook, Innovid, etc.) to build partnership offerings such as training programs, certifications, etc.
- Serving as internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
- Piloting new solutions with Machine Learning techniques to grow analytics offerings
- Supporting other functional teams with training, commercials, product development, etc. and providing the analytics lens across all new initiatives.
- Other projects as required by leadership
Qualifications
- 5-7 years of experience in analytics or data strategy with an advertising agency, management consulting company, ad tech company, or similar group within a brand/client company
- Strong analytical, critical thinking, and problem solving skills
- Learning mindset and passion to keep abreast of rapidly changing media and analytics landscape
- Experience with modern statistical methods (regression techniques, classification models, supervised and unsupervised learning, etc.) and knowledge of machine learning principles; SQL, R and Python strongly desired
- Experience with measurement solutions such as MMM, MTA and experimental design with an understanding of its applications
- The ability to collaborate and influence others in different countries and cultural backgrounds
- Strong communication skills are essential
- Self starter/self motivated
Additional Information
All your information will be kept confidential according to EEO guidelines.