Headquartered in Berlin, Publicis Emil is on a single-minded mission to help Daimler AG accelerate their journey to become the world’s automotive digital champion.

To do this, we have drawn on the best talent from agencies across the Groupe: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as retailer communications.

We work with data to give Daimler’s entire marketing organisation the ability to make better and smarter decisions.

We put customer centricity at the heart of everything we do, using ‘living’ customer profiles and journeys to engage people for purchases and beyond.

We are agile, collaborative and interdisciplinary. As we establish new teams across borders we will ensure our work culture continues to reflect the spirit and behaviours that convinced Daimler to engage us as their transformation partner.

In short, if you demand excellence, of yourself and your team, we want to hear from you.

The client is based in Milton Keynes, but travels to London frequently.

Purpose

As the digital analyst in the market and primary key contact for the UK to orchestrate all local web activities.

Understanding key performance metrics, be able to interpret and analyse trends, and ultimately make effective recommendations for innovation and development based on data.

• Design, maintain and own specific KPI reports for daily, weekly and monthly reporting. Ensuring data is validated.
• Help drive core insights from the data to suggest, create and execute m/v tests that drive improvements to UX.
•  Provide measurement and reporting on digital marketing campaign activity and where required, conduct ad-hoc analysis to troubleshoot campaign performance issues.
• Improve efficiencies and automate analysis to ensure focus is on new value-add analysis.
• Support the head of data and senior in analyst in working closely with the local market strategists & agencies to on activating insights across the whole online customer journey and campaign performance.  This includes – but is not limited to - Strategy, Creative, Content, Social, CRM, UX & Media.
• Works with other stakeholders in the agency to implement targeting ops via DMP (data management platform) – for personalisation, retargeting and dynamic content both onsite and offsite.
• Works together with experience strategy, media agencies and other disciplines to orchestrate the customer journey channel agnostically.
• Runs the continuous improvement process locally, to establish a data- & test-driven way-of-working within the agency and with the client.
• Works with BI tools like Power BI to explore insights provided through the global data team, to answer local market questions independently.

Profile

• Proven experience in web analytics or analytics at an agency with a track record in doing data-driven marketing projects over the last years.
• Hands on experience with Adobe Analytics package.
• Broad understanding of areas like: web analytics (Google Analytics and Adobe Analytics), Google Tag Manager, personalization,  customer journey analysis, A/B-testing and the principles of DMP retargeting and segment creation.
• Independent and truly channel agnostic thinker, who is able to connect the dots and truly think customer journey centric.
• Ideally already hands-on experiences in working with Business Intelligence tools like PowerBI
• A rapid learner with the ability to simplify complexity and to explain insights in a broader strategic context.
• A strong communicator, whose opinion will be heard and who is forceful enough to drive the change to put data at the core of what we do.
• International client experience preferable.
• Solid writing and speaking skills in English.
• Python skill or experience is desirable.

Diversity and inclusion is a core part of our DNA at Publicis UK. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuels our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.