Content Associate Director

  • Full-time

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

The Consultancy team are the strategic leads for Publicis Content. You will be the first contact point for client briefs, using social listening and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content. Working with agencies across Publicis Groupe, you will give expert insight in how best to make brilliant content.

The two key clients for this role to support on are Disney+ and McCormick.

Key duties include:

  • Be a key point of contact on Disney+ working across multiple IP and what is rapidly becoming the world’s biggest streaming service
  • Own multi-market reports across major properties, collating owned and earned data to make content creation and media activation decisions
  • Work closely with planning teams to translate client business goals and audience needs into meaningful content strategies
  • Embody the Power of One model, working integrally with media teams and other Publicis agencies to execute delivery and ways of working
  • Work closely with media planners and strategists to translate client business goals and audience needs into meaningful content strategies, taking into account each agency brands unique positioning and planning approach
  • Utilize a combination of data analysis, user research, benchmarking and auditing to inform strategic recommendations
  • Get involved in ideation sessions and translate great conceptual ideas into actionable ideas

The successful candidate will have:

  • Experience with SEO and/or social content
  • Solid understanding of digital media
  • In-depth industry experience, ideally within an agency environment
  • Solid understanding of tools and metrics which can measure the effectiveness of content

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