Manager, Content Strategy

  • Full-time

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. 

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. 

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.  

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines

Job Description

Role Objectives:  

Strategic Entertainment Marketing: From Concept to Execution 

  • Develop targeted marketing programs to deliver clients’ goals and objectives which includes: responding to client requests for proposals, providing idea generation, recommending appropriate marketing programs, partners and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines 

  • Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors 

  • Oversee a team, providing guidance and support to foster growth and creative thinking  

Trend-spotting & Creative Thinking 

  • Identify consumer trends and think originally about client’s industry in conjunction with client’s brands 

  • Understand consumer trends relevant to specific brand categories (e.g. food trends) 

  • Maintain knowledge of industry news and developments, conduct brainstorms for a variety of brand teams, and apply entertainment solutions to marketing needs 

Team Player 

  • Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners and liaise between buying, planning, and the creative community 

  • Guide programs through legal process and ensure all deliverables meet agency and client legal requirements 

  • Oversee a variety of projects simultaneously and be a supportive player on other teams’ projects 

  • Develop ownership of an assigned client category; understand brand goals, create a development plan and provide updates to manager, clients, and peers 

  • Supervise producers in delivery of status reports, timelines, budgets, meeting summaries, and case studies 

 

Qualifications

  • Bachelor’s degree or equivalent experience 

  • Minimum of 3+ years of digital, activation, and production experience within an advertising agency, production company, promotional agency, network or digital company; established contacts/relationships within said marketing communities is ideal 

  • Excellent communication skills (written and verbal) 

  • Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs 

  • Strong editing and proofreading skills 

  • Superb presentation abilities 

  • Awareness of consumer trends and insights  

  • Knowledge of overall brand positioning 

  • Superior organizational skills, ability to lead cross-functional teams, and oversee execution of numerous projects simultaneously 

  • Exposure to working with creative teams and senior management 

  • Strong client relationship skills and ability to strategically think from a client’s perspective 

  • Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward 

  • Entrepreneurial approach to finding and securing new opportunities 

  • Proven experience in construction of marketing programs and exposure to contract negotiations (for marketing programs) 

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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